Wella’s Ultimate Smooth: It’s More Than Hair. It’s Owning The Day
- Brad de Waal
- May 7
- 2 min read
Updated: May 8
Introducing Wella Professionals Ultimate Smooth, the must-have new haircare line that nourishes dull, dry, and frizzy hair in just 30 seconds and provides irresistible smoothness and shine that lasts up to 3 days*. Paired with Ultimate Repair Miracle Hair Rescue, it makes for the perfect anti-frizz/stronger-hair combo making it easy to own the day!
Leading the way with its revolutionary formulation, the Ultimate Smooth range includes Squalane, an ingredient derived from sugar cane, inspired by the latest trend in skincare which is used in facial oils and credited for giving a smooth glow. Wella Professionals has taken this a step further and included it in Ultimate Smooth, combining it with Omega-9 for deep nourishment of the hair, both inside and outside. Both active ingredients help moisturise the hair cuticles while polishing the hair surface, creating a lightweight barrier. When the full regimen is used, hair has 2 x less frizz, making it an essential solution for your clients.
SHAMPOO
Nourishing formula lathers into a luxe foam to cleanse dry, dull hair of impurities and prepare it for deep nourishment. Formulated with Metal Purifier technology to detox hair from metals.
CONDITIONER
Nourishes hair inside and outside, leaving it visibly smoother and shinier, while reducing frizz.
INTENSE MASK
Deeply nourishes inside and outside the hair leaving it visibly smoother & shinier, while reducing frizz.
MIRACLE OIL SERUM
Leave-in oil serum deeply nourishes hair inside and outside in just 30 seconds, leaving the hair visibly smoother and shinier. Offers frizz control and protects from UV and heat. Can also be used on dry hair.
* When using Miracle Oil Serum if unwashed for 3 days, vs. untreated
1. vs. non conditioning shampoo
2. in 80% humidity.
3. up to 230˚C
To stock Ultimate Smooth and other Wella Professionals products in your salon, please contact your mhb sales consultant. If you are a new client, please call mhb Telesales on 0860 104 109 and a sales consultant will be in touch.
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