Wella BlondorPlex: Your Favourite Hair Lightener Just Got Better

Loved by Wella Professionals colourists, BlondorPlex has earned its place as one of the world's most trusted professional lighteners. It delivers everything from icy platinum to beautifully blended balayage with powerful lift and built-in bond protection.

Now, the iconic formula has been enhanced. Combining its proven PLEX technology with integrated Metal Purifier, BlondorPlex offers up to 97% less hair breakage^* while delivering unbeatable and even cleaner, brighter blonde results with exceptional clarity of lift.

BlondorPlex transformed professional lightening by combining high-performance lift with built-in bond protection. Its advanced PLEX technology helps reinforce the hair's internal bonds throughout the lightening process, delivering up to nine levels of lift while helping hair look and feel stronger. Today, that trusted technology is joined by integrated Metal Purifier, giving you an even more advanced lightening system designed to achieve cleaner, more even blonde results.

What Is Metal Purifier?

Metal Purifier is an innovative Wella Professionals technology already found across the brand's professional colour and care portfolio and it is now built into BlondorPlex.

Although invisible, metals naturally present in the water we use every day can accumulate inside the hair over time. During the lightening process, these metals can interfere with colour performance, affecting the clarity and consistency of the final result.

Metal Purifier captures and neutralises these metals as the lightener works, helping to create a cleaner lift and the ideal foundation for brighter, more predictable blonde results. Simply put, metals in the hair can compromise the lightening process. By helping to neutralise them during the service, BlondorPlex delivers cleaner lift, exceptional clarity and more consistent blonde results.

Whether you're choosing subtle highlights, dimensional balayage or a full blonde service, BlondorPlex delivers professional performance across every lightening technique. Its built-in PLEX technology helps protect the hair's internal bonds, reducing breakage by up to 97% when used with BlondorPlex No2.^* Integrated Metal Purifier helps deliver exceptional clarity of lift, while the anti-brass complex helps minimise unwanted yellow tones before toning. Suitable for highlights, balayage, ombré and full-head lightening services, BlondorPlex gives you the versatility to create clean, predictable blonde results.

Ready to experience the enhanced BlondorPlex formula in your salon? Contact your mhb sales consultant to place an order or, if you are a new client, call mhb Telesales on 0860 104 109 and a sales consultant will be in touch.

* When using Wellaplex N°2 with Blondorplex, versus Blondorplex alone.

** Versus untreated bleached hair.

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