• Modern Hair & Beauty

Welcome to the Most Prestigious Competition in the Industry: Wella Professional TrendVision Awards


You are invited to take part in the most prestigious competition in the hairdressing industry – the Wella Professionals TrendVision Award 2021.


Each year we look for visionaries of the industry within various categories, so pick yours to suit your skillset and creativity. Participate to become the next National TrendVision Award (NTVA) winner and earn the chance to go forward to the International TrendVision Award 2021 (ITVA).


Bring your personal vision and craftsmanship to life by showcasing your unique skills against other emerging South African stylists. You will compete against a backdrop of spectacular creativity and feel the incredible thrill of vying for one of the four titles.


TrendVision Award is where the future industry stars are made. EXPLORE your creativity, DEVELOP your skills, BUILD your confidence, and RAISE your profile to BECOME the next rising star!


To ensure your safety in the current climate, all entries will be run digitally.


DATES FOR YOUR DIARY

Photographic entries open: Friday 16 April 2021

Photographic entries close: Wednesday 30 June 2021

Top 6 photographic entries per category announced: Monday 19 July 2021

Final event, winners declared: Sunday 29 August 2021


THE CATEGORIES


COLOUR ARTIST

In the colour category we are looking for hair colour that is inspired by the trending colour palette. We want to see beautiful hair colour that considers and compliments the personal beauty of the model and her unique style. The colour and style should be a look your model would want to wear outside of the competition. This is a Wella Professionals category.


CRAFT ARTIST

In this cut and styling category we are searching for the best transformation look that expresses the model’s true self. We want to celebrate the unique beauty and look of her individuality. We want to see a beautiful cut and hair styling that considers and compliments the personal beauty of the model and her unique style. Your technique must be enhanced by colour, e.g. glossing, to reveal the shine and quality of the look. This is a Wella Professionals category.


EDITORIAL LOOK

The most beautiful editorial photo that provokes an emotional response from the model’s personality, body language and hair look is what we are looking for. The Sebastian Professional hair language, together with wardrobe and make-up will be taken into consideration in judging criteria. The model must depict strong charisma. This is a Sebastian Professional category.


MEN’S HAIR

We are looking for a charismatic and manly model showing a trend men haircut using SEB MAN products. Barber fundamentals are key to your success, as well as producing the finished overall look in line with SEB MAN’s on-the-go identity. This is a SEB MAN category.


AMAZING PRIZES WORTH MORE THAN R190,000

If you never go after what you want, you’ll never get it … and trust us, you’re going to want these prizes!


GOLD WINNERS in each category take home a coveted NTVA trophy PLUS:

  • COLOUR ARTIST and CRAFT ARTIST Gold winners earn entry into the ITVA competition and an invitation to attend the Destination Event 2022 where they will be mentored by international industry icons. The ITVA winners will be announced in March 2022. The prize fund is R40,000.

  • EDITORIAL LOOK and MEN’S HAIR Gold winners earn a place to compete against worldwide NTVA winners. The Top 5 global winners will be announced in March 2022 and will receive an invitation to the Destination Event 2022 where they will be mentored by international industry icons. The prize fund is R40,000.

SILVER WINNERS in each category take home a framed NTVA certificate and prizes valued at R5,000.


BRONZE WINNERS in each category take home a framed NTVA certificate and prizes valued at R3,000.


All winners will have the opportunity to make a mark in the industry and grow their profiles online through MHB social platforms.


HOW TO ENTER

To learn more about the competition process, category requirements and judging criteria, click here to view the Rules & Regulations.


STEP 1

You may enter each category only once. Each entry must be a different look on a different model.


STEP 2

Create your look, not previously published or entered into TVA, in line with the chosen category guidelines.


STEP 3

Email a photograph of your entry to TVA@modernhairbeauty.com on or before 30 June 2021 by 5 pm. Please follow the technical guidelines provided here. Ensure that you keep a record of all steps when creating your look as this will be required to commence to the next round.


JUDGING

The Top 6 competitors in each of the four categories will be notified via email w/c 7 July 2021. An announcement of the Top 6 will be made on Monday 19 July on Wella Professionals and MHB social media platforms.


Top 6 competitors in every category will be invited to attend the National TrendVision Awards 2021 final event in Cape Town on the 29 August 2021. Gold, Silver and Bronze winners in each category will be declared at the event. The People’s Choice Award in each category will be open for public voting from 5pm on 22 August to 12pm on 29 August. Winners will be announced at the final event.


Good luck to all entrants. We are very excited and look forward to receiving your entries.




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