Turn Heads This Season! Add Colour + Care with milk_shake® Direct Color

Winter may bring cooler tones and drier air, but in your salon, it’s the perfect time to heat things up with vibrant colour and intense hydration! Say hello to milk_shake® Direct Color and Direct Colour Cocktails — your secret weapon for reviving dull, dry winter hair with a pop of colour and a nourishing treatment in one.

What is milk_shake® Direct Color?

milk_shake® Direct Color is a gentle, ammonia-free colour treatment made with milk proteins, fruit extracts, and Integrity 41® to preserve colour and leave hair looking and feeling soft, healthy, and shiny. It’s ideal for refreshing faded tones, experimenting with new fashion shades, or simply adding depth and vibrancy to your client's look — with no long-term commitment.

Why Direct Colour Cocktails?

This service allows you to custom-mix milk_shake Direct Colour with milk_shake Conditioning Whipped Cream , tailoring a luxurious in-salon experience that addresses both colour and care. Clients love the immediate results, and stylists love the creativity and flexibility it brings. Plus, it’s a perfect add-on service for your treatment or blow-dry menu — generating extra revenue without extending appointment times significantly.

A Winter Must-Have

The winter months can leave hair feeling dry, brittle, and dull. Direct Colour Cocktails are the ideal solution:

• Brightens and refreshes colour

• Hydrates and softens tired winter hair

• Adds shine and manageability

• Boosts turnover with a high-margin, express service

Whether it’s a rich chocolate refresh, a cool icy blonde gloss, or a bold statement red, milk_shake® Direct Color offers something for every client — and is the perfect way to reinforce client loyalty through unique, results-driven service.

Add It to Your Service Menu!

Don’t forget to list Direct Colour Cocktails on your pricing menu and start the conversation during consultations. Clients are always looking for a little indulgence — and what better way to treat them than with colour + care?

For more information, education, or to place an order, contact us on 021 552 2369 or speak to your Sales Consultant today.

Let’s colour this winter beautiful - and boost your business while doing it!

Contact milk_shake® on:

Email: marku@z-one.co.za or georg@z-one.co.za

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