
KERASILK: BELIEVE IN WHAT HAIR CAN BE.
Pioneering the application of silk in hair care and repair for over forty years, KERASILK has remained a master of innovation and a stylist’s best kept secret since its 1984 debut. With every unique treatment and every unique journey of transformation, KERASILK beautifully rejuvenates hair, taking it from dull, lifeless and damaged to healthy-looking, strong and irresistibly silky-soft. With KERASILK, you can unlock the perfect potential of the best hair yet.

Kao South Africa Salon Division Presents the Kerasilk Exclusive Launch Events
• 22 May - Johannesburg
• 29 May - Namibia
• 5 June - Cape Town

The guests will mingle and enjoy themselves thoroughly, with a special activation station for the new KERASILK, enabling them to touch & feel the product. Our spectacular models specially prepared by our guest creative artists will present a feature show for our guests, with the feature introduction of the new KERASILK master brand.
Today, KERASILK continues to build on its high-performance heritage to meet modern priorities and needs. KERASILK is always pursuing more sustainable and superior alternatives to traditional ingredients, packaging, and manufacturing techniques.
KERASILK products are:

“When nothing else works, KERASILK will.”
That’s the reputation KERASILK has built with top stylists and their clients over a 40-year history of hair care and repair innovation. While its exclusive formulas continue to develop and keep pace with the demands and priorities of an ever-changing modern world, KERASILK’s timeless and trusted promise has always remained the same.

Now, a new era arrives for KERASILK. For hair, this means a promise of meaningful change and reinvention over time, moving towards the best hair yet. With the newest additions in the timeline of KERASILK products, you as a stylist can create a personalized, optimized regimen that’s built upon personalization and proven professional performance. Looking forwards, KERASILK believes in a better future for your clients and their hair, and the journey towards achieving it, unlocking the stunning potential that hair already holds, begins with KERASILK. Believe in what hair can be.


KERASILK SPECIALISTS
Multi-Benefit, High-Performance Heroes, Creating The Best Version Of Hair
Developed For Significant Hair Optimization And Improvement
A Long-Lasting Hair Transformation Into The Most Luxurious And Smooth Version Of Itself.
Look out for the fantastic launch event report back and our in-depth introduction of the KERASILK hero products in June.
Kao Salon South Africa press office anke.sander-duncan@kao.com
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