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The Battle of the Barber Featured at My Beauty Expo 2024: 23-25 August - Durban ICC

The My Beauty Expo is back in full force this year.

The Durban ICC will host this year's expo and Battle of the Barber competition and will deliver something for everyone in the industry.

Along with the MBE Annual Golf Challenge, the weekend of the 22-25 August 2024 is going to one not to be missed!

Find out all the details below about the Expo, Barber Competition and Golf Day.

Battle of the Barber Competition

My Beauty Expo 2024 are inviting all barbers to enter the Battle of the Barber Competition being held at the Expo on the 25 August 2024 - Durban ICC. 

Imagine the perfect platform to demonstrate your exceptional skills and technique!

CLICK HERE for more information and to register for the competition. Come showcase your creative talent and passion for your craft.  

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My Beauty Expo 2024


23 – 25 August 2024 - DBN ICC 

10:00 – 17:30


My Beauty Expo 2024 is your exclusive gateway to trade solutions for the Beauty and Hair industry, both local and internationally.

MBE aims to host around 350 African and 250 International exhibitors under one roof at the Durban ICC. 

The events will feature a hybrid format, running a parallel digital platform available for all stakeholders unable to travel to the event.

Exhibition Zones

Various exhibitor zones will help you to navigate the Expo. Beauty & Spa, Hair & Barber, Make-up & Education, Nails, Halal & Bumiputera Cosmetic, 

Fragrance, Fashion, Innovation Zone, MBE Science & Technology Pavilion and so much more!


Whats On @ My Beauty Expo 2024

MBE 2024 will assist you to stay up to date, educated and entertained with key Workshops, Technical Seminars, Marketing Trends, Live Demonstrations, 

Fashion Shows and Competitions.


An ideal platform for distributors, manufacturers, and franchisors to build business networks and showcase their products and services to professional trade buyers. 


For more info on exhibiting at the My Beauty Expo Email: or visit

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MBE Annual Golf Challenge

MBE Annual Golf Day aims to be one of the most popular events on the business calendar, attracting over 120 business delegates. 

This event presents the perfect platform for networking and entertainment. 

Date: Thursday, 22 August 2024   

Location: Kloof Country Club, Kloof, Durban  

Registration: 09:30am

Shotgun Start: 11:00am


For more information contact us on: 


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