Sweet Professional: A High-Impact, Bold New Look
- 4 days ago
- 2 min read
There is a bold new look coming to salon shelves, and it is designed with you and your clients in mind. Sweet Professional has undergone a full brand restage, introducing a cleaner, more modern identity with high impact packaging that gives Sweet Professional stronger visual presence in your salon.
The brand restage simply means Sweet Professional has refreshed the way it presents itself. The formulas you rely on and the treatment results you deliver to your clients remain exactly the same. What Sweet Professional has updated is its visual identity, packaging and overall positioning. The goal is to create a more impactful presence in the professional haircare space and ensure Sweet Professional products stand out clearly in your retail area.
You will begin seeing the new look through a phased roll-out across the product portfolio. Rather than changing every product at once, the updated packaging will gradually replace the existing products on your shelves for a period of time. This allows Sweet Professional to introduce the new visual direction while ensuring you can continue working without interruption.
Some Sweet Professional products with the new branding are already in circulation. These include The First Shampoo, Sweet Lovely Treatment Products, Sweet SOS Products and home maintenance favourites Blend Hydration Shampoo and Conditioner.
At the heart of Sweet Professional are the professional in-salon treatments designed to help you deliver visible, reliable results to your clients. To support those services, Sweet Professional also offers homecare maintenance products. When your clients use these care and styling products at home, they help maintain and prolong the results of the in-salon treatments you perform behind the chair.
Mhb, exclusive distributors of Sweet Professional in South Africa, invites you to experience the range in a fresh new way. To place an order, please contact your mhb sales consultant. If you are a new client, please call mhb Telesales on 0860 104 109 and a sales consultant will be in touch.
FOLLOW SWEET PROFESSIONAL
FOLLOW MHB
Comments