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Styles: Follow Me by Felicitas Hair, Spain

FOLLOW ME is a collection inspired by the latest trends on Instagram. That is, looks worn by celebrities, which are easy to style and, above all, very flattering. Everything is trendy but customized. Therefore, you can customize your style: hair, makeup, and styling. Make a difference to be a true influencer.

The social media revolution already existed before the pandemic, although it has been this historical moment that has perpetuated this new way of seeing the world. The entire planet united by social media makes us, if possible, even more globalized. Trends, ways of life, and styles are shared, copied, imitated, and invade us. The mix of cultures, sexes, and thoughts are now the maximum exponent of everything we see.

Loving oneself, looking for the individuality of people, and empowering it, displacing the beauty prototypes established in previous decades and that crushed us with something we could never be. All this type of thinking is what prevails right now in visual culture. This has led to the creation of images of great aesthetic impact. Anything goes is imposed as a fashionable routine, creating unusual combinations, asymmetries, an explosion of colors, stylistic neo-baroque, and endless voices that are yet to come, since this has only just begun. There are also no prototypes to follow. Everyone can be and succeed in social media. That is reflected in disparate colors, braids, and volumes in the trends.

Hair: Felicitas Hair @felicitashair

Photography: Esteban Roca @esteban_roca_photo

Retouching: Esteban Roca @esteban_roca_photo

MUA: Virginia – Kuki Giménez Agency @kukigimenezagency

Styling: Visori FashionArt @visorifashionartstudio

Models: Natalia, Conchi, Eliza y Sara

Products: Revlon Professional @revlonprofessional_es


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