Sonder is the realization that every person we meet has a complex life, just like our own. It reminds us to be empathetic and form genuine connections. In a world divided by prejudice, Sonder encourages us to understand and care for one another.
The hair itself is raw, fresh, feminine, and minimalistic. It accentuates the natural texture and movement, while the makeup is clean, enhancing the beauty of each individual. Which revels against the imagery we are seeing in AI creations. All the looks are created to be easily replicated even in the busiest salon days, empowering hairdressers to deliver exceptional results with ease.
Hair by Candice Mckay using Davines Supported by @yvdamaen and @katia_prou Mentored by @richardashforth Photography by @jackeamesphoto Production and styling by @clarefrithstyle Make up by @madsmua Video by @glntrvs Behind the scenes captured by @vishalbaharani and @la_malpartida