Style Inspiration: Modulux by Michelle Summers Davies

“Modulux is a collection born from the collision of future-thinking and technical discipline, with every image crafted to reflect a balance of structure and softness. The name is a fusion of modular and luxury, echoing the concept of building progressive, adaptable hair shapes that feel elevated, wearable, and editorially strong.

Inspired by AI-generated concepts, I used technology as a springboard but translated each idea into real-world hair that could move, flow, and hold its form. Every model was prepped with specific textures and tailored placement to create silhouettes that feel modern but not alien, futuristic but still human.

Soft peach accents subtly cut through the monochromes, adding warmth without overpowering the purity of the shapes. The contrast of clean lines with undone edges gives the whole collection a sense of tension – as if it could shift at any moment.Modulux challenges the idea that future hair must be cold or robotic. Every look tells a story of evolution, showing what happens when precision meets emotion in hair.”

Michelle Summers Davies

Hair by Michelle Summers Davies at Michelle Davies Hair, Goodwick, Pembrokeshire

Assisted by Claire John, Lee Pearce, Georgia Davies, Nia Colella

Make-up: Morgan Defre

Styling: Taheed 

Photographs: Narita Savoor