Helmond, the Netherlands – Eclectic is the latest collection from JOICO Senior Creative Color Artist and JOICO European Design Team Member Sevda Durukan. Demonstrating her artistic flare, the collection shows no boundaries with different hair textures and colors. The looks feature edgy flowing hair that creates different dimensions and shapes that radiate excitement.
Eclectic refers to a style or approach that combines different elements from different sources or styles to create something unique and diverse. It can also refer to a person who has a wide range of interests and tastes. In the context of the original question, eclectic describes the combination of edgy hair with flowing color accents that create a unique and diverse look. Sevda has done exactly that creating beautiful, individual looks on each different model – each with their own expression, telling a story.
As you delve into this collection, you will notice sleek, flowing hair that serves as a canvas for Sevda's inspired experimentation with vibrant colors. The textured, flowing hair pushes the boundaries even further, leaving us on the edge of our seats with anticipation.
Eclectic bears the imprint of Sevda's individuality and inventiveness. She has poured her heart and soul into her work, giving us a product that is extraordinary in both strength and beauty.
Hair & Art Direction - Sevda Durukan
Make-up - Katie Moore
Styling - Ellen Spiller
Photography - Jamie Blanshard
Products
JOICO Vero K-Pak Color, LumiShine, Color Intensity, JOICO Blonde Life Color
JOICO Colorful, K-Pak, K-Pak Color Therapy, Defy Damage