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Straight Talk with Sweet Professional

  • Writer: Brad de Waal
    Brad de Waal
  • Jun 17, 2021
  • 2 min read

For many clients, their greatest relationship is with their hair. Taking the plunge to straighten their curls or smooth their waves can be deeply emotional. For peace of mind – yours and theirs – give your clients the Sweet Professional option.


The Sweet Professional straightening system is completely formaldehyde-free and the Brazilian straightening treatment – The First Shampoo Generation 3.0 – is made up entirely of natural and organic ingredients. It is applied simply and easily, just like a shampoo. Based on the desired end result, condition and length of the hair, your clients can have smooth, frizz-free hair in 60 – 90 minutes. And it lasts for up to 3 months!


Because The First Shampoo Generation 3.0 is formaldehyde-free, other chemical processes such as bleaching or colouring can be done on the same day as the straightening. That’s excellent news for your client and excellent news for your turnover!



Seeing is believing: The Sweet Professional treatments are used in over 40 000 salons in Brazil and in more than 70 countries worldwide. Take a look at these sleek and elegant transformations from salons across South Africa.



The First Maintenance Range is an at-home care regimen that ensures your client’s straightened hair is well looked after even after they leave your chair. Products contain amino acids and can be used daily to prolong the straightened effect.



Sweet Professional treatments include:

  • Sweet Toning Shampoo and Sweet Platinum Conditioner: Maintains platinum hair colour for longer after bleaching. Ideal for use in combination with the Botox for Blonde Hair straightening technique.

  • S.O.S. 1 Impact Shock & S.O.S. 2 Regeneration: Repairs and regenerates super-damaged hair. Ideal for use in combination with The First Shampoo 3.0 straightening treatment.

  • 3-Step Lovely Smoothing System: Heightens the straightening result on coarse hair. Can be used in combination with The First Shampoo 3.0 straightening treatment or as a standalone.



Please join us for our next in-studio training session on 21 June 2021. Training includes product knowledge, theory, techniques, and consultation advice followed by a practical session. The session is free of charge, but booking is essential as numbers are limited.

STOP PRESS: Due the popularity of our Sweet seminars we have added more dates to our 2021 calendar:

26 July

23 August

20 September

25 October

22 November



Contact us by clicking HERE.


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