Something Bold is Happening in 2026: The Goldwell Glow Up Event

Brad de Waal
5 days ago
1 min read

On 22 March 2026, Johannesburg will become the stage for something extraordinary. South Africa’s leading stylists and colour visionaries will gather for the debut of Goldwell’s GLOW UP, an immersive celebration of creativity, education, and transformation.

More than an event, GLOW UP 2026 marks the beginning of a new era for Goldwell. A bold evolution. A reimagined identity. A renewed commitment to empowering professionals. The GLOW UP 2026 event will immerse guests in an afternoon of:

Global education,
Multi-sensory experience zones,
Trend talks,
Live model showcases,
And so much more!

Be a part of GLOW UP 2026, where Goldwell will be transforming the South African hair industry into a dynamic hub of creativity, connection, and skill. Designed to empower stylists to enhance their artistry and elevate their potential, the event marks the beginning of an exciting new chapter for Goldwell, and for every professional who calls colour their craft.

“Our industry is evolving, and Goldwell is evolving too, to be your partner, now and into the future,”

“This is more than an event, it’s a movement that celebrates creativity, innovation, and community.”

Big Changes Are Coming in 2026. Are You Ready for the New Goldwell Era?

Glow Up; So What? Because transformation starts with those who dare to evolve. Join us for an afternoon that will shape the future of South Africa’s hair industry, a celebration of creativity, education, and the vibrant new Goldwell era.

Event: GOLDWELL GLOW UP 2026

Date: 22 March 2026

Location: Johannesburg, South Africa

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