Sebastian Professional Restaged. Same Creative Spirit. A Bold New Look.

Sebastian Professional has arrived in South Africa with a bold new identity, marking the next chapter for this iconic professional haircare brand. Anchored by the Shape Your World campaign, the restage is a creative invitation for stylists and clients to confidently use hair as a tool for bold transformation and artistic expression.

For South African salons, the restage offers a fresh opportunity to reconnect clients with Sebastian Professional. Alongside striking new packaging, Sebastian introduces a fully refreshed, boundary-pushing visual identity with in-salon shelf presence that speaks to unconventional stylists and clients who push creative boundaries.

From cult favourites including Dark Oil, Penetraitt, Potion 9, No.Breaker and Sebastian's styling collection, every sub-range has been refreshed to create one cohesive brand. The updated design makes the range easier to navigate and helps clients build tailored homecare routines. Select sub-ranges, including Potion 9, also feature product innovations, reinforcing Sebastian Professional's commitment to continuous evolution.

The restage is designed not only to inspire artistry in stylists but also to support business growth, allowing them to Shape Your World and create without limits.

Ready to Shape Your World? Contact your mhb sales consultant to discover the restaged Sebastian Professional and bring its bold new energy into your salon. If you are a new client, call mhb Telesales on 0860 104 109 and a sales consultant will be in touch.

To learn more about Sebastian Restaged products please join the award-winning

mhb Education Team for a free online session in the Wella Learn Lounge.

The New Sebastian on 17 August 2026

from 10:00 to 12:00

Book your attendance: Mariska.t@mhbsa.com

FOLLOW mhb

Instagram

Facebook

Website