Reuzel (roo-'zul) spelled with a Z, pronounced with a middle finger.
1. (n) A term originating from the Dutch language, meaning lard.
2. (n) The finest, world-renowned brand of styling products known for unbeatable quality, performance, and swagger. No lard included.
Flashback
The story kicks off in Rotterdam, Netherlands, more than 40 years gone, during a time of rock-n-roll grit and punk rebellion. Traditional, old-school barbers by trade, and provocateurs by character, Leen and Bertus began their journey to create perfect pomades for the counterculture they were so deeply ingrained in. Through trial and error and countless reformulations, the early versions of Red and Green pomades came to be – now celebrated as the world's finest in hair care.
Flash Forward
Inspired by the success of their pioneering Red and Green pomades, Leen and Bertus set out to expand and create the perfect product line for the good people of Rotterdam, and someday, the world.
Today, Reuzel has evolved into a complete line-up that includes care, styling, beard, and body products and most recently, tattoo care.
The Original Pomade Recipe
Prior to the late 1700’s, barbers were also surgeons. In surgery, they attempted to use pig fat to heal open wounds, but quickly learned that this caused infection. They decided to use it for barbering instead and discovered that it was perfect for greasing back hair, only it didn’t smell very gentlemen-like. The French added apples (pommes) to the mix to make the smell more appealing, thus pomade was born.
No Pigs Were Harmed in the Making of Reuzel Products
Reuzel has left out the pig fat. It’s beloved pig mascot celebrates both the history of pomades and animals being free from harm, because Reuzel loves animals! With the exception of a few products that contain beeswax*, Reuzel never tests on animals, is 100% vegan, and proud to be certified by Leaping Bunny as a cruelty free company.
Stock Reuzel in your barbershop
Place an order with your Modern Hair & Beauty sales rep or call MHB Telesales on 0860 104 109.
The Reuzel Line-Up
Reuzel Pomades: Available in various holds and finishes for achieving different styles. The pomades offer excellent hold and control, providing the ability to shape, sculpt, and restyle hair throughout the day.
Reuzel Styling Products: In addition to pomades, Reuzel offers a range of styling products including clays, gels, and sprays for all hair types and styles.
Reuzel Shampoos and Conditioners: Designed to cleanse, nourish, and condition the hair and scalp. These products are formulated to promote healthy hair and provide a fresh, clean feeling.
Reuzel Beard Care: Beard serums, beard balms, beard foams and beard washes help nourish the beard to keep it soft and manageable, while providing a well-groomed appearance.
Reuzel Hair Tonics: Versatile tonics add volume, texture and shine to the hair while providing a light hold. Can be used as a pre-styling treatment or as a refreshing spray throughout the day.
RR Skincare & Body: Reuzel skincare products come with a total lack of nonsense. Refresh and Restore cruelty-free, vegan men’s skincare products are free of sulfates, parabens and phthalates. Included in the line-up is a men’s fragrance with natural citrus notes, hydrating moisturizer for a healthy glow, men’s face wash and smoothing eye cream.
Reuzel Tattoo Aftercare Treatment: Advanced and innovative TAT products keep inks fresh, healthy, and bright, make colours pop and keep lines crisp. For healed tattoos. Free from gluten, sulfates, parabens, silicon, toxins, and synthetic fragrances.
*Contains beeswax: Green Pomade Grease, Pink Pomade Grease, Extreme Hold Matte Pomade, Concrete Hold Matte Pomade, Clay Matte Pomade, Fiber Pomade, Beard Balm, “The Stache” Mustache Wax, Grooming Cream, and Matte Styling Paste.