Report Back on the Goldwell Global Creative Awards Experience in Milan – Shawn Bubb

Our Own Shawn Bubb Reports Back on the Goldwell Global Creative Awards in Milan

The recent Goldwell Global Creative Awards was an unforgettable experience set against the backdrop of the beautiful city of Milan, a hub of fashion and creativity.

The event began with the live competition, where some of the world’s most talented stylists showcased their artistry and innovation. The energy in the room was electric, and it was inspiring to witness so much passion for hairdressing in one space!

Over the next two days, I had the privilege of attending world-class masterclasses presented by international icons in the industry. These sessions were not only educational but also left me feeling deeply inspired to bring new techniques and creativity back to my own work.

Fellowship, Connection, Learning & Inspiration – the Goldwell Community

One of the standout highlights was an exclusive rooftop cocktail party hosted by Goldwell UK. With Milan’s skyline as the backdrop, it was the perfect opportunity to connect with fellow creatives from across the globe in a relaxed and glamorous setting.

The second day continued with more engaging masterclasses, interactive areas, and a hands-on training session, allowing us to dive deeper into trends, techniques, and innovations shaping the future of hair.

The final show was nothing short of spectacular—an artistic performance inspired by the runways and fashion-forward spirit of Milan. The creativity, colour, and precision on display were truly mind-blowing. To end off the event, an amazing after-party brought everyone together to celebrate artistry, passion, and the Goldwell community.

I am truly grateful to Goldwell South Africa for giving me the opportunity to attend this world-class event. I returned home not only inspired but also motivated to share these insights and creative ideas with my clients and peers.

-Shawn