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OLAPLEX™ No.4P Blonde Enhancer™ Toning Shampoo – The Game Changer



3x Brighter – For all Blonde, Lightened, and Grey Hair

Tone. Repair. Strengthen. Protect.



Strengthens, Hydrates and Neutralizes Brassiness

Add to your Salon Arsenal - in-salon toning and retail take-home care for your clients’ colour maintenance.

• Clinically tested.

• Stylist approved.


OLAPLEX No. 4P Blonde Enhancer™ Toning Shampoo cleanses, tones, rebuilds hair bonds, strengthens and protects hair integrity, keeping hair hydrated from roots to ends. Your clients’ hair gains in health and integrity with every treatment even between services.


This highly-concentrated, sulfate-free shampoo neutralizes brassiness and boosts brightness after even one use. With each further use, the shampoo will repair hair from the inside while reducing the appearance of unwanted yellow or gray tones, giving your clients the OLAPLEX results they know and rely on. Designed for use on highlights and lighter hair, each application strengthens, softening, protects, and tones. Gentle enough to use weekly.

*compared to purple shampoos


What it Is:

Infused with patented OLAPLEX ® Bond Building Technology, this customizable toning shampoo strengthens, softens, and neutralizes unwanted yellow tones for brighter, more manageable hair.


How to Use:

Apply to wet hair. Lather fully and let process 1-3 minutes. Rinse. For more intensive toning, leave on for up to 5 minutes.

Tip: Remove any buildup with No.4 Bond Maintenance ™ Shampoo prior to using No.4P.


Why it Works:

OLAPLEX reinvents the purple shampoo category by combining a high concentration of pigment, our patented technology and conditioning benefits.



The OLAPLEX No.4P Difference

Built for Speed:

• Powered by OLAPLEX® Technology

• Highly concentrated formula

• Sulfate-free


Purple Reigns

• Neutralizes unwanted yellow tones

• For all blondes. Lightened brunettes, and naturally grey hair

• Can be used on chemically treated or virgin hair


Customizable Results

• Treat with No0 and/or No3

• Tone with No4P

• Hydrate with No5 or No8


Unbreakable Blondes



Blonde Maintenance System - Treat.Tone.Hydrate

No3 Hair Perfector

No4P Blonde Enhancing™ Toning Shampoo

No5 Bond Maintenance™ Conditioner


Advanced System

No0 Intensive Bond Building Treatment

No8 Bond Intensive Moisture Mask


BUILD AN OLAPLEX ROUTINE FOR YOUR CLIENTS:

Treat

No0 Intensive Bond Building Treatment

No3 Hair Perfector

No8 Bond Intensive Moisture Mask


Maintain

No4 Bond Maintenance™ Shampoo

No4P Blonde Enhancing™ Toning Shampoo

No5 Bond Maintenance™ Conditioner


Protect

No6 Bond Smoother™

N07 Bonding Oil



Frequently Asked Questions on Using OLAPLEX™ No4P


* How does No.4P work?

Purple shampoos provide toning benefits for blonde or lightened hair by counteracting brassy and yellow tones. On the color wheel, purple is the opposite of yellow, which is why purple cancels out yellow. It also works on grey hair that can sometimes have a yellow tone to it.


* Some purple shampoos can be drying to the hair. Why is OLAPLEX’s purple shampoo different?

Our surfactants or cleansing system is less stripping on the hair than our competitors.


* My client highlights her naturally brown hair. Can she use this?

Yes, it will help brighten or neutralize any unwanted yellow tones in the highlights, but will not turn brown hair purple.


* Can this shampoo be used every day?

Yes, depending on the amount of brassiness to eliminate. However, it is better to recommend 2-3 uses a week for your clients.


* Does more product used = more deposit?

Yes, and this is why we recommend using it for 2-5 minutes maximum to avoid giving hair a purple tone.



Contains OLAPLEX patented bond building technology that rebuilds broken and weakened bonds

• For All Hair Types

• PH Balanced

• Cruelty free

• Free of sulfates, parabens, gluten, phthalates, and phosphates.


For more information on this amazing new product, contact:

Jo-Ann Harris

Olaplex Sales Manager

Tel: +27 011 305 1600





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