From the makers of Koleston Perfect ME+
Wella Professionals announces the launch of a new hair care range designed to strengthen and protect colour-treated hair.
Many clients who regularly spend money on salon colour services hesitate at the added expense of protecting their colour once they leave your chair. Why is that? In a survey it was revealed that, while typical colour care products focus on reducing colour fading, 8 out of 10 salon clients are looking for a solution that not only protects against colour fading, but also strengthens the condition and structure of their hair (1).
Colour treated hair requires special attention. It is more susceptible to everyday influences such as washing, styling, and environmental aggressors, all of which can cause stress to sensitised coloured hair fibres. As the colour ages the overall condition of coloured hair is affected and the intensity of the colour is lost as colour molecules fade. This weakens the hair structure and leaves it looking dull.
With the launch of ColorMotion+ your clients no longer need to choose between colour protection or hair strength. The ColorMotion+ Power of Three unites the best of our care technologies to deliver our best colour care line.
Colour Protection for up to 8 weeks (2) – Free Radicals Protection Technology encapsulates metals to reduce the formation of free radicals
Vibrant Shine – Hair Surface Polisher smoothes the hair cuticles for improved shine and manageability (3)
Stronger Hair – Wellaplex Bonding Agent helps to reconstruct inner hair bonds. For stronger hair (4)
The ColorMotion+ line up:
SCALP PROTECT Pre-colour Scalp Protecting Lotion helps to protect the scalp from potential irritation. Does not impact the colour development.
PRE-COLOR TREATMENT Structural Surface Enhancer enhances hair surface smoothness and shine and prepares hair for more even colour results. Excellent to even out the base of highlighted or previously coloured hair.
SHAMPOO Color Protection Shampoo removes the colour residues gently after colour service and helps lock in colour while preserving hair’s smoothness and shine. Includes additional antioxidant helping to improve protection against free radicals.
POST-COLOR TREATMENT Express Post Color Treatment locks in colour molecules and improves colour retention in just 30 seconds.
STRUCTURE+MASK Professional Restructuring Salon Treatment with WellaPlex bonding agent to reconstruct inner hair bonds, add manageability and shine.
1 US quantitative survey
2 when using Structure+Mask
3 vs no treatment
4 when using Structure+Mask vs. no treatment
5 valid for Microlight, Pure Balance technologies & ColorMotion+
To be one of the first salons to stock ColorMotion+, place your order with your Modern Hair & Beauty sales representative or call our Telesales on 0806 104 109.
About Modern Hair & Beauty
Modern Hair & Beauty – previously Modern Hair – was established in 1950 as a distributor of professional hair products to the hairdressing industry in Southern Africa.
As the licensed distributor of Wella Company-owned products in Southern Africa, much-loved brands such as Wella Professionals, Nioxin, System Professional, Sebastian Professional, SEB MAN, and Kadus Professional can be found in salons' easily.
Other brands in our portfolio include popular Brazilian hair treatment Sweet Hair Professional, and our most recent addition, Reuzel – Holland's finest pomades and barbering products. We also produce our own affordable in-salon care range called Swish.
As a company, we continuously strive to offer the best possible support and care to all of our customers through dedicated and trained sales representatives, timeous delivery of orders, targeted marketing and promotional support, and regular in-depth and up-to-date seminars and education. Training centres are situated in Cape Town, Johannesburg, and Durban.
But it's the fostering of great customer relationships, many of them decades-long, which runs deep, passing from one generation to the next. It's this legacy, as well as our extraordinary, passionate and dedicated team, that services over 2 000 salons within South Africa and our international partner salons in Mauritius and Angola too.
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