Our collective and lifelong obsession with high-gloss, liquid-like hair is about to become a reality with the launch this week of Wella Professionals Shinefinity in South Africa. Shinefinity is an innovative, long-lasting, demi-permanent colour glaze designed to deliver true-to-tone colour.
SHINEFINTY is Wella’s cleanest demi-colour technology to date and closely follows Wella’s Clean Principles* allowing more clients to start colouring their hair or to enjoy their colour services more often.
When ZERO is a win
• ZERO lift
• ZERO damage
• ZERO ammonia
• ZERO silicones
• ZERO alcohol
That’s a lot of zeros! And they all add up to a kind and gentle formula suitable for all hair types, from fine to fragile or coarse to dry. The carefully designed formula maintains an optimal acidic level no lower than pH 6.5 to prevent unpredictable colour results – especially on highly porous hair – for zero lift and zero damage. And it’a not just for virgin hair – it can be applied to any base colour or on coloured or pre-lightened hair.
Along with our obsession for shiny hair is the love of a natural finish. A Shinefinity glazing service delivers just that. Its ultra-natural, high gloss finish subtly elevates your client’s hair while respecting the natural high and low tones they already have for believable colour results.
37 natural shades
Shinefinity shades are divided into four families, Warms, Naturals, Cools, and Boosters, and can be customised to suit your colour creations. To view the full Shinefinity shade family, load the Wella Professionals Digital Shade Chart to your iPad or iPhone.
Low on time? Go high on shine.
If clients are low on time, you can still go high on shine. Shinefinity is super-quick and easy to work with and mixing your formula is simple. All you have to do is blend the desired shade of the gel crème with the Brush & Bowl Activator or Bottle Activator (depending on your chosen technique) in a 1:1 mixing ratio. Application is easy too. The formula doesn’t drip so you can move quickly without having to worry about making a mess. Happy client, happy stylist!
Shinefinity in your salon from 1 Feb.
Be one of the first salons in South Africa to offer Shinefinity. To place an order, contact your Modern Hair and Beauty sales representative or call Telesales 0806 104 109.
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*Wella Professionals Clean Principles:
• No animal derived ingredients
• Carbon efficient ingredients
• Full transparency about ingredients
• Dermatologically tested
Wella Professionals
Modern Hair & Beauty