MOROCCANOIL PROFESSIONAL HAIRCOLOR - A New, Innovative Line of Care-Infused Color for All Salon Haircolor Needs.
The new Moroccanoil Professional Haircolor Collection features the proprietary ProArginine + ArganID™ System—a breakthrough technology that produces beautiful results, while also caring for and strengthening the hair. Discover a complete portfolio of permanent and demi-permanent haircolor and lighteners developed for today’s colorist looking for reliable results that deliver vibrant, long lasting haircolor with intense shine, all while protecting the integrity of the hair.
Discover a complete portfolio of haircolor developed for today’s colorist looking for reliable results that deliver vibrant, long lasting haircolor with intense shine, all while protecting the integrity of the hair.
Powered by this breakthrough technology, Moroccanoil Professional Haircolor delivers:
• 72% increase in shine*
• 96% of clients experience overall scalp comfort**
• 9+ weeks of salon-vibrant color***
*Average shine achieved based on shade selection.
**Based on color services performed on 45 clients.
***Based on an average of 3 hair washes per week.
To complement these professional services, Moroccanoil is proud to offer easy-to-use, high-performance products that customers can use at home to help protect and maintain haircolor between salon appointments.
IN-SALON PROFESSIONAL OFFERINGS
Color Rhapsody – Permanent Haircolor:
Permanent Cream Color
• Color Rhapsody Permanent Cream Color – Achieve 100% grey coverage that’s vibrant and true to tone with Color Rhapsody Permanent Cream Color. Leaves hair 72% more visibly shiny—for professional-level care that shows.
• Color Rhapsody High Lift Permanent Cream Color – High Lift delivers up to 5 levels of lift on natural hair levels 6 and higher, in 5 shades from warm to cool.
Helps reduce damage caused by color service
72% increase in shine*
96% of clients experience overall scalp comfort**
9+ weeks of salon-vibrant color***
• Color Infusion Pure Color Mixer – Customize any haircolor to intensify, neutralize, or pastelize the results. Discover endless possibilities within the Color Rhapsody collection. The gel-based formula is available in 7 shades.
• Helps reduce damage caused by color service*
• Improves shine and enhances color longevity*
*Based on Color Infusion being mixed with Color Rhapsody haircolor.
• Oxidative Cream Developer – Moroccanoil Oxidative Cream Developers are enriched with argan oil to achieve optimal color results* and conditioning benefits when used with the Color Rhapsody (including High Lift) and Color Infusion portfolios. It provides an ideal consistency for precise application and a comfortable client experience.
Working with dedicated Developers ensures:
• Easier and faster mixing,
• Ideal consistency for precise application,
• Ease of spreading and combing,
• Superior foil adhesion,
• Easy rinsing,
• A comfortable client experience,
• Long-lasting results.
PROPRIETARY TECHNOLOGIES:
ProArginine + ArganID® System
During the haircolor process, ProArginine + ArganID® work synergistically to protect and nourish the hair.
• ProArginine is a type of amino acid that is naturally found in the hair fiber. In its original state, it is highly alkaline. When used at higher, active levels, it becomes a powerful good-for-you alkalizing agent that supports the haircolor chemistry. After ProArginine is finished with its alkalizing duties, it improves the hair’s strength, creating healthier-looking hair and allowing for long-lasting color.
• ArganID®technology features positively charged micro-particles that are attracted to the negatively charged hair fiber, infusing the antioxidant and moisturizing powers of argan oil deep into the cortex.
Color adheres more readily to hair restored with the ProArginine + ArganID® System, creating healthier-looking, long-lasting haircolor.
Moroccanoil Professional Haircolor: Commitment to Salons & Stylists
The Moroccanoil Professional Haircolor Collection is rooted in innovation, while strengthening the Moroccanoil longstanding commitment to salon professionals. Stylists will be able to attract new business and build loyalty by offering their clients a full range of services that deliver vibrant, long-lasting haircolor with intense shine while maintaining the integrity of the hair.
ABOUT MOROCCANOIL:
Inspired by the Mediterranean, the Moroccanoil brand comes to life through the iconic turquoise and signature fragrance, for an exotic experience that transports the senses. The first product, the original Moroccanoil Treatment, pioneered oil infused haircare and created the worldwide buzz on argan oil. At the heart of the brand is the stylist community that continues to inspire us to create effective and easy-to-use products. And today, the goal remains unchanged: to continue pioneering innovation in beauty, while continuing to use the platform to make a difference. Moroccanoil hair and body products are available in over 70 countries worldwide.
Moroccanoil hair and body products are available at fine salons and retailers, spas, and online. Visit us at moroccanoil.com/za/ For daily inspiration, follow @moroccanoil_za on Instagram; subscribe to the beauty tutorials on YouTube, and find us on Facebook!
Moroccanoil South Africa: www.moroccanoil.com/za
Moroccanoil Professional: moroccanoilprofessionals.com
Facebook: @moroccanoilpro
Instagram: @moroccanoilpro
For more information, please contact:
Sales: Stacey-Lee Gerber
Email: staceyl@twincare.co.za
Tel: 061 908 3369
Marketing: Derynne Klaver
Email: derynne@twincare.co.za
Tel: 011 305 1600