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Breaking News: Keune Joins the Modern Hair & Beauty Family

Modern Hair & Beauty is proud to announce its partnership with the professional only haircare brand Keune. A brand from The Netherlands that has been loyal to the hairstylist for over 100 years, is 100% family owned and a certified B Corp.



Chris Stofberg, Managing Director of Modern Hair & Beauty, and Sharafit Ayub, Finance and Operations Director, recently travelled to Keune’s head office in Soest, just outside Amsterdam.


While there, they visited the production facility, the research and development centre, and spent time with the marketing and sales departments to learn about upcoming developments and new ways to support their number one client: the hair salon.



Founder of the company Jan Keune, a chemist, started developing his own products for the salon industry in 1922. Since then, everything they do is science first. His son, George Keune Sr, took over the business and continued the work that his father started. He was joined by his son Eelco, ten years ago. Today Keune is distributed in 87 countries and fast becoming recognised as a top-quality brand, who are exclusively dealing with hair salons only. Their motto is that that they consider what’s good for both the hair stylist and the planet, in all the decisions that they make.


Chris Stofberg had this to say about the visit: ‘I was blown away by the hospitality we received, but also by the culture of the company, which has remained family owned since its inception just over 100 years ago. The ongoing R&D that they do and the quality of the products they produce, is of the highest order. We believe that this brand is the perfect addition to our current portfolio and will be supported by its own sales and education team’.



The distribution agreement was signed during the visit and will become effective on 1 January 2024. With everything happening quite fast, a transition period will ensure an orderly handover from the current local distributor, All Hair Solutions. The Keune family wishes to thank Dean and Gavin for the work they have done with the brand to date.

 

All Hair Solutions will continue to provide salons with Keune products until the end of March, while Modern Hair & Beauty await the delivery of their first Keune imports. Salons who do not have an account with Modern Hair & Beauty can contact their accounts department tollfree on 0800 220 228 or complete an account application online at www.modernhairbeauty.com.

 

Positions are available in education and sales with MHB, as they prepare for taking on the Keune brand. More information is available on the Hairnews Jobs section.




Modern Hair & Beauty



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