milk_shake® everlasting bonds: In-Salon & Home Care Lines
- 13 hours ago
- 6 min read
milk_shake® everlasting bonds
the ultimate professional solution that repairs and rebuilds the hair’s structure with results that last.
Consumers are increasingly attentive to the damage caused by colouring, technical treatments, heat and external agents, and are on the lookout for more evolved, effective solutions that ensure visible results and are truly reliable over time. Bond-building services, which have been conceived to repair bonds in the hair fibre, have become the most requested services in the salon.
We believe that in-salon haircare is based on trusted gestures:
expert hands, products that pamper the hair in a familiar environment where people truly care about who you are, your story, and your habits.
This is why we believe in bonds.
Between hair stylists and customers.
Between friends.
Between you and the person you see reflected in the mirror.
Because repair is not just a technical issue:
it is an act of care.
milk_shake® everlasting bonds
milk_shake® salons generate bonds that are destined to last. From the workstations in the salon to advice shared with friends, we offer much more than a simple repair treatment.
A complete and innovative system of bond-building treatments dedicated to in-depth care to help stressed, damaged and weak hair regain a long-lasting state of wellbeing.
Immediate and long-lasting repair
+1000 disulfide bonds repaired
Resistance to future damage
More manageable hair
Frizz reduction
Heat protection**
+94,7% rebuilt bonds after 5 applications*
*Instrumental ex vivo test after 1 and 5 applications of milk_shake® everlasting bonds pre-shampoo (processing time: 10 minutes), shampoo and mask (processing time: 10 minutes).
**Thanks to the action of milk_shake® everlasting bonds leave-in treatment.
milk_shake® everlasting bonds
the salon line
A system in four simple steps that works in a continuous succession, where each product prepares the hair fibre for the next treatment and enhances its effect. A complete repair, conceived to offer salons visible, immediate, and high-end results.
Pre-shampoo – salon exclusive
Repairs, strengthens, and rebuilds hair intensely in one single use.
Use: moisten the hair, delicately dry it with a towel to remove any excess water. Distribute the product evenly on lengths and ends. Leave in for 3 to 10 minutes, then rinse.
Shampoo
For delicate cleansing, repairs and strengthens bonds within the hair fibre.
Use: distribute evenly on damp hair and lather, then rinse. Repeat if necessary.
Mask
Instantly rebuilds bonds within the hair fibre. Gives nourishment and intense radiance without weighing the hair down.
Use: dry the hair with a towel, making sure to remove all excess water. Apply the product evenly on lengths and ends, leaving it in from 3 to 10 minutes, then rinse.
Leave-in treatment
Finish the bond-building treatment providing shine and softness and protects from heat damage (up to 230°C/446°F).
Use: apply on clean and damp hair or on dry hair, distribute on lengths and ends. Proceed to style the hair as desired.
The effectiveness of the salon treatment has been scientifically proven:
++72,9% rebuilt bonds after one single application*
++94,7% rebuilt bonds after 5 applications*
*Ex vivo instrumental test after 1 and 5 applications with milk_shake® everlasting bonds pre-shampo (processing time: 10 minutes), shampoo and mask (processing time: 10 minutes).
milk_shake® everlasting bonds
home specific line
suggested homecare routines
• Intensive routine, for particularly damaged hair:
shampoo + mask + leave-in treatment.
Frequency: 1 – 2 times a week or whenever the hair needs a boost of repair.
• Maintenance routine, from normal to slightly damaged hair:
shampoo + conditioner + leave-in treatment.
Frequency: for everyday use or according to the needs to progressively improve results over time. In addition, the conditioner guarantees combability and an exceptional detangling action.
Shampoo
For delicate cleansing, repairs and strengthens bonds within the hair fibre.
Use: apply evenly on damp hair and lather, then rinse. Repeat if necessary.
Conditioner
Repairs bonds and progressively restores them for long-lasting results without weighing the hair down.
Use: apply on clean and towel-dried hair. Delicately remove any excess water, distribute evenly on lengths and ends. Leave in from 3 to 10 minutes, then rinse.
Mask
Instantly rebuilds bonds within the hair fibre. Gives nourishment and intense radiance without weighing the hair down.
Use: dry the hair with a towel, making sure to remove all excess water. Apply the product evenly on lengths and ends, leaving it in from 3 to 10 minutes, then rinse.
Leave-in treatment
Finish the bond-building treatment providing shine and softness and protects from heat damage (up to 230°C/446°F).
Use: apply on clean and damp hair or on dry hair, distribute on lengths and ends. Proceed to style the hair as desired.
Results are visible and effective even with the home specific routine:
++65% of rebuilt bonds after one single application**
++93,5% of rebuilt bonds after 5 applications***
**Ex vivo instrumental test after 1 application with milk_shake® everlasting bonds shampooo and mask (processing time: 10 minutes).
*** Ex vivo instrumental test after 5 applications with milk_shake® everlasting bonds shampoo and conditioner (processing time: 10 minutes).
Tropical notes intersecting in a creamy heart.
Everlasting bonds’ olfactory notes are a warm and irresistible trail that accompanies every step of the repair treatment and turns it into a moment of wellness.
Top notes: coconut, almond, peach.
Middle notes: white flowers, orchid.
Base notes: sandalwood, raisins.
Patented technology*
NutriBond Complex™
Not just an ingredient, but an advanced method based on years of research and refinement.
NutriBond Complex™ is a patent-pending exclusive compound of naturally derived ingredients, which offers professionals a one-of-a-kind performance on the market. Rice proteins, amino acids and hyaluronic acid, transported by glycosaminoglycans and enhanced by the action of milk proteins, reconstruct the hair’s bonds at the source of the damage, guaranteeing extraordinary results and intensified benefits over time.
*IT patent n. 102024000002476.
NutriBond Complex™:
an exclusive and highly innovative compound of functional elements:
• Amino acids, including cysteine
Amino acids are structural components of keratin. In particular cysteine is a key amino acid, crucial for the formation of disulfide bonds.
• Rice proteins
Reduce static electricity and make the hair easy to style while adding volume.
• Glycosaminoglycans
The glycosaminoglycans used in our everlasting bonds formulations are naturally derived substances obtained from Shiitake mushrooms, a variant that is used in traditional Chinese medicine. They act as “carriers”, i.e. they have the task of transporting the repairing active ingredients.
Due to their extremely reduced size, they can be highly precise in reaching the most compromised areas of the hair fibre, taking the active ingredients to the very source of the damage. Their function as vehicles and restructuring agents is an innovative application, for which we have filled an international patent.
• Hyaluronic acid
Creates a hydrating film that envelops the hair, enhancing shine and visibly improving elasticity and softness.
How Does the Repair Process Work?
The strength of our hair comes from its internal structure. When it is weakened, the hair fibre presents an altered structure the protein chains lose their strength, disulfide bonds are broken and microscopic cracks appear in the hair’s keratin protein structure.
The structure of treated, weak or over-processed hair is altered as keratin chains are interrupted and disulfide bonds break. Our carrier, which is extremely reduced in size, penetrates into the hair fibre transporting amino acids, rice proteins and hyaluronic acid directly into the most damaged areas.
Once inside the fibre, the active ingredients fill the “empty spaces” in the keratin and restore its structure. This repairing process furthers the formation of disulfide bonds and contributes to restoring a uniform and compact keratin structure, letting the hair recover its strength and resistance.
The hyaluronic acid completes the action with a hydrating film that retains water and active ingredients.
The hair is immediately softer, more elastic and easier to style.
And the milk proteins?
They are complementary to NutriBond Complex™:
they nourish the hair fibre in depth, providing strength, resistance, and an irresistible softness.
NutriBond Complex™: for a double action
• Everlasting repair: It repairs protein chains, furthering the reconstruction of disulfide bonds and restoring the hair fibre’s strength and resistance, with benefits that are enhanced progressively with every use.
• Immediate repair: the repair is immediately visible, with results that can be perceived from the very first application.
Visibly stronger and radiant hair, incredibly soft and easy to manage
Scientifically proven resilience*:
after exposure to additional sources of stress, repaired hair retains more disulfide bonds and shows greater resistance.
*Ex vivo instrumental test after 5 applications of milk_shake® everlasting bonds regimen, followed by heat damage test.
Repair with science, bond with emotion.
Contact milk_shake® on:
Email: marku@z-one.co.za or georg@z-one.co.za
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