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milk_shake® Creative: Long-Lasting Conditioning Permanent Colour

  • Writer: Brad de Waal
    Brad de Waal
  • Jan 11
  • 3 min read

We are excited to share the artistry and innovation behind milk_shake® Creative Permanent Colour – a professional colour system designed to deliver vibrant, long-lasting results with uncompromising care. Enriched with milk proteins and natural ingredients, this range not only ensures exceptional coverage and brilliance but also respects the integrity of the hair fibre.


With its wide palette of shades, reliable performance, and nourishing formulas, milk_shake® Creative Permanent Colour empowers stylists to express creativity, meet client expectations, and elevate every colour service.

 

milk_shake® embodies a colour philosophy that gives indisputably beautiful colour results

 


Milk_shake® Creative

A permanent colour formula with intense and long-lasting results that guarantees maximum grey coverage and a vast variety of limitless colour options:

 

  • radiant, colour-rich shades

  • long-lasting colour

  • natural-looking result

  • a broad colour palette for any colour result

 

Formulated using the concept of molar balancing:

  • avoids unwanted reactions between pigments

  • ensures radiant colour with intense tones

  • increases colour endurance

 

Stable concentrated true-to-tone premium pigments

 

milk_shake RE-Natural

A continuous connection between ethics, aesthetics, technology and skills to guarantee long-lasting radiant colour and shine.

 

soft hair

  • premium ingredients that guarantee high performance

  • milk proteins and fruit extracts with nourishing and strengthening properties

 

shiny hair

  • products and techniques that work in synergy to enhance the natural touches of light within the hair

  • consistent results with intense and radiant colour

 

natural-looking hair

  • colour tones in harmony with skin tone and personality

  • enhances the tones and features of the face

 


milk_shake®creative Conditioning Permanent Colour Advantages

Unlock your salon's full creative potential and give your clients the hair they’ve always dreamed of with all the benefits in one brand:

 

  • a wide range of colours with 135 shades subdivided into 20 tonal series

  • easy to use and coded with shade names, numbers and lettering using the international colour classification

  • 4 natural series that offer different colour coverage intensities and chromatic tones to achieve any colour result

  • 4 tonal series capable of giving up to 50% grey coverage without needing to mix with the natural series

  • an ultra blond series that gives up to 4-5 levels of lift, for balanced and radiant blondes

  • a colour corrector series that can be mixed with the entire colour range to accentuate or control colour tones

  • a neutral booster (clear) that can be combined with shades to increase lift or can be used alone as a delicate lifting cream-gel

  • easy to blend, when mixed it creates an even, creamy mixture that’s easy to apply

  • 100ml size tube

 


Ingredients Formulated for Healthy Long-Lasting Results

Paraben and sles free formulas that contain extremely pure active ingredients:

 

  • milk proteins with a deep conditioning action, they restore the hair’s vitality

  • amino acid complex*

  • blueberry extract, gives hair shine

  • wildflower honey, prevents dehydration

  • conditioning and hydrating agents that give manageability

  • sunflower extract with an emollient action

*(Keraveg 18), a plant-based keratin containing18 soy and wheat-derived amino acids. It helps to maintain long-lasting colour over time.

 

Limitless Combinations: Discover all the tonal series of milk_shake® creative conditioning permanent colour

 


 

Milk_shake® Creative: Suitable for Your Salon’s Service Artistic Needs

 

milk_shake® creative oxidizing emulsion 5 / 10 / 20 / 30 / 40 volumes available

Each developer is enriched with protective emollient ingredients: milk proteins/ fruit extracts / Integrity 41®.

 

New Advanced Formulas for Each Service:

  • Colouring with darker shades or the same base level shade

  • Hair colour with lift (virgin application)

  • Colour using the “high lifter” series (virgin application)

  • Colour touch-up

  • Colour touch-up using the “high lifter” series

  • To refresh the colour on lengths and ends choose and apply a milk_shake® direct colour shade or a milk_shake® smoothies shade, or a milk_shake® the gloss shade.



Contact milk_shake® on:


 
 
 

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