mhb Unveils Nioxin®’s New Look and Global Dermatologist Partnership

Nioxin®, the No. 1¹ Professional Brand for Thicker, Fuller Hair², has introduced a refreshed look and announced its first-ever global dermatologist partnership. The brand, exclusively distributed by mhb in South Africa, is rolling out its updated products, packaging, point-of-sale materials, and advertising nationwide this summer.

Nioxin® has a strong legacy in advanced scalp science, offering clinically proven solutions for hair thinning and scalp care. A new global partnership with Board-Certified Dermatologist Dr. Jenny Liu aims to enhance consumer education on scalp care and hair health from a professional’s point of view.

Dr. Liu, who has recommended Nioxin® to patients since her residency, brings extensive expertise in skin and hair care to the brand. Her personal experience with postpartum hair loss adds depth to her professional guidance on prevention and treatment.

“With Nioxin®’s innovative approach and dedication to scalp and hair excellence, I am excited to help more people realise that their best hair days are ahead, not behind,” says Dr. Liu.

The launch features the master brand message, Nioxin® Grows Results™. In the spotlight are the bestselling System Kits, demonstrating that consumers can experience Thicker, Fuller Hair² in just 30 days, and proving that Nioxin® Grows Results™.

“The brand’s refreshed look and feel represents the joy that comes with having thicker, fuller hair,” says Sylvie Biragnet, Global SVP, Prestige Care Brands, Wella Company. “In just 30 days, Nioxin® targets the root of the problem for results that consumers can see and feel.”

Stock Nioxin® in your salon and your offer clients the opportunity to experience Thicker, Fuller Hair² in just 30 days. To place an order contact mhb Telesales at 0860 104 109 or contact your mhb sales consultant.

¹Globally selling.  

²Value data. Kline & Company.

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