Meet Our PRO’s: L’Oréal Professionnel’s Metal Detox

Brad de Waal
May 14, 2021
1 min read

# Meet Our Pro’s!

At L’Oréal Professionnel we believe PROs are at the heart of everything we do. So why would it be any different at the forefront of a NEW worldwide disruption in hair innovation?

9 PRO advocates in South Africa were selected, on-boarded, and given an opportunity of a lifetime:

TEST & PLAY

with Innovative Disruption

METAL DETOX!

Before going live at the worldwide Avante Premier that was held March 29th, 2021 South Africa’s PRO’s have had the opportunity to test and play.

Our 9 advocates were selected to be part of a secret Facebook group. Where they were able to post and connect with almost 900 PROS from around the world to share results and collaborate on their thoughts and discoveries with this amazing innovation, posting their before and after images along with amazing video content!

# Our Two Diamonds

TWO of our local Pros were selected to be a part of the panel of experts in the WORLDWIDE Avante Premier that took place in March!!

# A well-deserved spotlight!

Introducing our 9 Pro advocates for Metal Detox:

The Metal Detox launch will be in the second part of 2021. Building up to our Launch, we will be doing interviews with each of our Pro's to hear about their personal experiences with Metal Detox! So, keep watching this space for updates with exciting information. ...

Did you miss The Avante Premier? Don’t worry you can view it below.