It was a hot and humid day on 11 March in Durban’s busy port when the almost 120-strong MHB family set sail aboard the MSC Splendida on MHB Destination 2024 to Pomene. Stormy weather conditions at sea quickly transformed what began as a straightforward voyage into an unplanned journey directly to Mozambique.
In many ways, the change of course served as a powerful metaphor for unexpected detours and challenges faced by hairstylists and business owners and how they can be overcome – the underlying theme presented by guest speakers during the cruise.
Despite the rerouting, excitement and expectations ran high and the aptly named MSC Splendida provided a splendid setting for the 5-day cruise.
Days 1 and 2 included a loose itinerary that included plenty of leisurely time to reignite old friendships and make new ones. There was time to explore the vast cruise ship or to disembark for a sightseeing excursion in Mozambique. Planned activities included a Meet ’n Greet with MHB representatives and paddleboarding.
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Creativity was the name of the game on Day 3. After a formal welcome from MHB MD Chris Stofberg, the floor opened to sessions from MHB brand ambassadors. These included tech-fuelled tips and tricks from Warren Schultz’s Transitional Videos, followed by an exacting lesson on Precision Cutting from Flo Neacsu. Charles Junior Louw and Jadie Herbst’s Social Media Journey underscored the importance of a digital marketing strategy, and Chad de Lange and Leoann de Lange closed the day on a high note illustrating how Cut and Colour Collab delivers the best possible outcome for salon clients.
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The business of business ramped up on Day 4 with invaluable information shared by respected business leaders throughout the day. Donovan Foti and Nicolas Anamourlis @thehairrepublic_sa drew on the power of shared knowledge, while Craik Speirs @collectivesalonsbp illustrated how vital it is to identify Key Performance Indicators for a business to succeed. Andrew Guilfoyle @runningwithscissorsconsult shared his holistic 5R approach to business before joining a panel of industry icons and leaders for discussion and closing Q&A.
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With the learning and sharing done and dusted each day, hairstylists did what they do best: partied hard. From Sokkie Disco Night to the grand finale White Party and best-of prizes, the MHB Destination was more than just a cruise. It was a journey of knowledge, sharing, discovery, camaraderie… and SO MUCH FUN!
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Join MHB Destination 2025
For details on how to hop aboard MHB Destination 2025, please email Elizma Crous MHB Education Manager. Places are limited, so jump into action asap!
Modern Hair & Beauty