All things blonde revealed on Run le Hair Show, the first international hair series by pros, for pros and all hair lovers.
The original & innovative talk show that is shaking the industry met its public: it became a real digital event on Youtube, for over 20 million people.
The 4th episode will be revealed on April 4th, and will focus on one of the most discussed hair themes: blonde!
Paris, France -
With this digital initiative, L’Oréal Professionnel, the professional beauty market historical leader who invented the first harmless hair dye more than 110 years ago, reinvented the way to connect with pros & hair lovers.
Run le Hair Show is part a talk show, part a web series, and it is a unique experience in the industry. Indeed, it aims to celebrate the role and cultural impact of hair pros across the globe and it informs pros and consumers on trends and hair innovations.
Run le Hair Show spotlights hot topics from all over the globe, and gathers international talents, that contribute to the impact of this galvanizing series. It reunites and energizes the global hair community with inspiring content. This approach is very modern: it is readily available on YouTube and WeChat, and the fun & educational tone of voice speaks directly to the hair obsessed.
Click here to watch Episode 4th
Released from April 4th, 2022 at 5pm CET
The trio of hosts “Best Hair Friends Forever” featured from episode 1 lead the show together. They introduce entertaining topics: trends, pro tips, commentary, interviews, lab visits, masterclasses and professional testimonies.
Hair artist Charlie Le Mindu, who bleached half of his look (hair and moustache) for the occasion,
American color specialist Min Kim,
French fashion journalist Peggy Frey.
They have invited for this “let’s talk about blonde!” episode experts on the question. Scientists from L’Oréal laboratories, as well as two hair experts to decode this major hair trend: Harriet Stokes and Pierre Carli.
Harriet is a London based blond color expert, already renowned at only 26 years old, and she is a former winner of the legendary competition, the Style & Colour Trophy. Pierre is a Parisian colorist, specialized in French balayage who offers a very digital experience to his clients; they can book through Instagram and pay online. French influencer Noholita, who has 1 million Instagram followers, visits his salon and makes an appearance in the Pro secrets segment that he shot with the Run Le Hair Show teams.
Together, they deep dive into the main blonde techniques, with innovations such as Blond Studio 9 Bonder Inside allowing the transformation of highest levels of lift meeting high protection.
In “la Revue”, 9 stylists from different countries explore color looks with highlights, root shadows and bleach with Platinium blond.
Find the 4 segments of Run le Hair Show in Episode 4.
Three other Run le Hair Show episodes will follow before the end of the year, centered around trendy themes that will both inspire & give audiences the Pro understanding they need to “Run le Hair Show”.
Regular community callouts to be featured on the show will be relayed via social media. Hair pros and hair lovers are encouraged to subscribe and join L’Oréal Professionnel online as each episode goes live.
Click here now to subscribe to L’Oréal Professionnel Paris’ YouTube channel for all RUN LE HAIR SHOW alerts.
Contact: Taryn Bloem
Email: tarryn.bloem@loreal.com
Instagram: www.instagram.com/taryn_bloem_pro/
Instagram: @LOREALPRO
Youtube: # LOREALPRO
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