Kuene So Pure: For People, Planet and Generations to Come

Brad de Waal
May 21
2 min read

Updated: May 29

Being sustainable isn’t about completely changing the way we work. It’s about looking at what we already do and doing it better. At Keune, leaving the planet a better place for future generations is not an empty promise; it’s a responsibility. To contribute to a greener future, mhb now offers you Keune’s So Pure care range – refillable, cruelty-free and eco-friendly¹.

So Pure is developed in the belief that every step in the product chain counts and is based on the clear-cut concept of buying a refillable shampoo or conditioner bottle once, then only buying refill pouches. This helps reduce plastic waste1 without even having to think about it. The refillable bottles come in 400 ml or 1000 ml sizes.

The So Pure philosophy is based on 4 pillars:

Refill: Buy a refillable shampoo or conditioner bottle once, then switch to refill pouches.
Repurpose: For minimum planet impact, all So Pure products are made with ingredients sourced from the waste stream of the mighty sugar beet! That means Keune uses what’s already there; no need to grow new crops.
Carbon-Neutral: To compensate for the CO2 footprint, Keune offsets all unabated emissions with a certified carbon offset project.
Concentrated: So Pure shampoos and conditioners are offered in a concentrated formula – use less, get more.

So Pure is also: gluten-free, silicone-free, sulphate-free², and free from artificial dyes³.

So Pure offers something for everyone in 4 simple hair solutions:

COOL eliminates brassiness and refreshes silver tones. For blonde or grey hair. Antioxidant rich and moisturising acai berries help prevent colour fading.
POLISH for frizz-prone hair. Chia seeds deliver moisture to create beautiful hair.
RESTORE provides nourishment for thirsty hair. Enriched prickly-pear extract hydrates hair from the inside out.
CLARIFY helps protect hair from pollution. Pomegranate helps remove product build-up while gently cleansing the scalp.

For Restore and Polish, there’s also an accompanying hair mask.

To place an order or to learn more about Keune, please contact your mhb sales consultant. If you are a new client, please call mhb Telesales on 0860 104 109 and a sales consultant will be in touch.

1 57% less plastic per ml based on six 400 ml pouches, compared to former 25 ml So Pure bottles.

2 Shampoo only

3 Excludes Cool Solution

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