Kao Professional Hair Unveils “Summer in Bloom”

The Radiant Spring Summer Campaign 2026

As sunlight spills across the season and days stretch longer and brighter, Kao Professional Hair introduces its Spring/Summer 2026 campaign: Summer in Bloom — a sensorial celebration of radiant beauty, carefree moments, and effortless care under the golden glow of summer.

Inspired by the feeling of a season coming alive, Summer in Bloom captures the magic of sun-drenched days, horizons waiting to be explored, and memories made in warm light. It is a time when petals unfurl, hair catches the sun, and beauty feels luminous, alive, and unforgettable.

At the heart of the campaign is a curated selection of seasonal care sets from Goldwell, KMS Hair, and Kerasilk, each thoughtfully paired, offering a holistic approach to summer beauty.

Goldwell: Shine in Full Bloom

Goldwell presents the Bond Pro Travel Set, designed to protect, repair, and enhance hair exposed to sun, heat, and water. Each shampoo & conditioner set includes a Stylesign Air BB Crème.

Together, they deliver radiant shine and protection — from beach days to golden hour evenings.

KMS Hair: Vibrancy That Lasts All Summer

For bold expression and everyday versatility, KMS Hair introduces the Moist Repair Travel Set and Color Vitality Travel Set, ensuring hydration, strength, and color brilliance throughout the season.

Additional to shampoo and conditioner, Add Volume Styling Foam for Moist Repair set and Hair Stay Anti- Humidity Seal for Color Vitality set, complete the summer ritual, offering lightweight yet powerful style protection — perfect for life on the move.

Kerasilk: Effortless Elegance, Wherever Summer Takes You

Elevating summer care with a touch of luxury, Kerasilk launches its Smoothing Travel Set and Repairing Set, ideal companions for refined hair on every journey.

Each shampoo & conditioner set includes a Specialist KERASILK product- Repairing Spray for Repairing set and Liquid Cuticle Filler for Smoothing set- reinforcing Kerasilk’s commitment to performance, sensorial pleasure, and modern well-being.

A Season of Light, Care, and Connection

Summer in Bloom reflects Kao Professional Hair’s belief that beauty thrives when care meets emotion. Through sunlit visuals, immersive salon experiences, the campaign invites consumers to embrace the season with confidence, radiance, and ease.

Every moment becomes a memory in the making — carefree, glowing, and beautifully alive.

This is the beauty you’ve been waiting for. Summer in Bloom.

About Kao Professional Hair  

Kao Salon Division is part of the Skin Care and Hair Care Business of Kao Corporation, offering professional products and services to stylists around the globe. It is a thought and trend leader in the hair care industry as well as home to the Goldwell, Kerasilk, KMS, Oribe and Varis brands. The mission of Kao Salon Division is to make life beautiful for salons, stylists and their clients through partnership, commitment to sustainable practices, salon business growth and a portfolio of advanced services, innovative products and inspiring education. Kao Corporation creates high-value-added products that enrich the lives of consumers around the world. Please visit the Kao Salon Division and Kao Group websites for more information: www.kaosalondivision.com, www.kao.com.