Introducing Color Fresh Mask by Wella Professionals NEW Zero Damage Colour Depositing Masks
- Brad de Waal
- Feb 22, 2023
- 2 min read
NEW Zero Damage Colour Depositing Masks for at-home use.
Keep an always-happy client with new Wella Professionals Color Fresh Mask. It’s a unique way to extend your professional salon service to your colour clients. 11 ready-made, temporary colour-depositing masks are available for clients to refresh and revive their salon colour in between services from the comfort and convenience of their homes.
Professional Colour Solution
Color Fresh Mask is a low-commitment, zero damage colour solution that provides you and your clients with a professional quality solution they can trust. Formulated with carefully selected pigments , the mask activates within 10 minutes for superb results. Your client can choose from a range of natural colours to enhance her subtle, natural-looking colour or from a range of fantasy colours to boldly experiment and reinvent herself.
An extended benefit of Color Fresh Mask is the winning combination of Colour + Care in one tube:
• Colour – Wella Professionals signature semi-permanent pigments deliver a fresh salon colour finish with enhanced shine and beautiful true-to-tone fading*.
• Care – Color Fresh Masks include botanical oils** to leave the hair feeling soft and healthy, while reducing hair breakage during combing***.
The Color Fresh Mask collection is divided into two distinct ranges: 7 natural-looking shades to revive salon colours at home and 4 vibrant shades for a visible colour transformation that will fade beautifully staying true-to-tone.
Creative Packaging
Your clients will love the exclusive, new-look packaging celebrating the uniqueness of every shade and encouraging self-expression. The designs of the 11 Color Fresh Masks artworks have been developed in partnership with artists Elodie Farges and Paul Fuentes to bring to life the story of Color Fresh Masks and the Wella Professionals brand purpose, Make Change.
Photographer Elodie Farges shot the 7 natural shades with a sublime use of natural elements and shapes, and Paul Fuentes created the unique avant-garde styles of the 4 vibrant shades. Their packaging art illustrates a sophisticated expression of nature and the most playful and daring of games.
*Depending on the shade intensity, valid for all shades except Pearl Blonde, Lilac Frost, Golden Gloss, and Caramel Glaze
**Contains avocado oil or Argan oil depending on the shade
***vs non-conditioning shampoo
Stock Wella Professionals Color Fresh Masks in your salon
To place an order, contact your Modern Hair and Beauty sales representative or call Telesales 0806 104 109.
Wella Professionals
Modern Hair & Beauty
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