- Jul 24

ILLUMINA COLOR: A Powerful New Look, The Same Loved Formula

Modern Hair & Beauty (MHB) is pleased to announce new-look Wella Professionals Illumina Color. In celebration, there are four new warm shimmer shades added to the collection. Same luminous colour you know and love, with a fresh new look.

What is llumina Color?

Vegan formula Wella Professionals Illumina Color is a luxurious permanent colour for 100% natural-looking colour results. A longtime stylist’s favourite, it’s unique technology creates best in class hair colour with stunning luminous results.

The extensive Illumina Color palette is designed to complement a variety of in-salon techniques and includes cool shades for reducing warmth and creating iridescent blondes and delicate brunettes, natural-looking warm shades including luminous blondes, soft coppers and irresistible brunettes and neutral shades from light blonde to dark brunette to use alone or with any other Illumina Color shades.

Dedicated Technology

Microlight Technology allows light to enter hair and radiate out, for a youthful luminous look. Built-in Metal Purifier protects the hair from extra damage happening in the presence of metals wherever colour is placed. Microtones mimic natural hair tones to provide the most sophisticated dye combination in the Wella Professionals portfolio.

4 NEW Warm Shimmer Shades

The four new shades can be used on their own or formulated with other Illumina Color shades to customise a specific look.

9/37 BLONDE GLOW Very light blonde gold brown. A luxurious golden tone, making it perfect for infusing warmth into the hair.

8/36 LUMINESCENT CLAY Light blonde gold violet. A sophisticated cool beige blonde.

7/75 BRUNETTE SHIMMER Medium blonde brown mahogany. An excellent choice for richness to elevate an overall look with a touch of luxurious warmth.

7/42 COPPER BLUSH Medium blonde red matte. The modern natural-looking cool copper tone which aligns perfectly with the popular cowboy copper look.