Hairnews Special Mailer: Winter Hydration

Meet the Hydration Heroes Your Salon Needs This Winter

When the dry winter weather strikes, a client’s hair is often the first to suffer, and they are looking to you, their ultimate wellness specialist, for answers.

True beauty starts with a foundation of deep restoration. This winter, it’s time to elevate your backbar and retail shelves with true Hydration Heroes. In this Special Mailer, we’re highlighting the ultimate moisture-rich formulas and deep-conditioning ranges that South African clients absolutely love. From sealing cuticles for instant, head-turning shine to reviving elasticity deep down, these products don’t just pamper, they transform.

In times of stress and rising costs, your clients are looking for an emotional lift and a luxurious, effective salon treatment is the perfect affordable luxury: a way to feel pampered, heard, and genuinely cared for.

A trip to your salon is the uplifting escape your clients desperately need. Give them the gift of feeling seen, understood, and their winter hair beautifully revitalized. Explore the ultimate winter essentials below and discover how easily you can meet their top in-salon and retail desires!

Moisture restoration is the fundamental basis of every great hair day. Today, we feature the deeply conditioning, cuticle-sealing Hydration Hero formulas that South African salons trust to deliver instant softness and mirror-like shine.

Read on to stock up on the must-have in-salon treatments and retail gems that will keep your clients feeling radiant all winter long!

CONTENTS

• milk_shake

• Wella Professionals

• Goldwell

• JOICO

• Keune

• Moroccanoil

• KMS

• Kadus

• Kerasilk

• Mycro Keratin

MILK_SHAKE

milk_shake®: moisture&more

Ultra-hydrating products for visibly fuller, strong and healthy hair: moisture&more is the milk_shake^®  haircare line for those with dry and dehydrated hair, keeping dry, dehydrated hair hydrated, soft and full of shine while improving smoothness and manageability.

moisture&more

From cleansing to styling, every aspect of caring for and maintaining dry hair is bolstered by the inclusion of a potent antioxidant from the skincare world: niacinamide.

Explore an enhanced range with new formulas packed with nourishing ingredients, aimed at locking in moisture and avoiding dehydration.

For more information contact milk_shake® on:

Email: marku@z-one.co.za or georg@z-one.co.za

www.z-oneconcept.com/en  | Facebook  | Twitter  | Instagram

WELLA PROFESSIONALS

The Ultimate Collection

Wella: The Ultimate Answer to Dry, Damaged and Colour-Treated Hair

Wella Professionals Ultimate Collection, with three specialised ranges, is designed to meet different hair needs. Whether hair is damaged, dry, frizzy or colour-treated, the collection delivers targeted care that leaves hair looking and feeling healthier. Together, the Wella Professionals Ultimate Collection provides a complete care solution including hydration with lasting moisture.

Ultimate Repair restores damaged hair inside and out in only 90 seconds¹. Powered by Alpha Hydroxy Acid (AHA) and Omega-9, it rebuilds weakened hair bonds and replenishes the protective outer barrier, for ultimate smoothness, ultimate strength, and ultimate shine.

Ultimate Smooth is ideal for dry, dull and frizz-prone hair. Its patented technology, enriched with squalane and Omega-9, instantly nourishes hair from within while creating a protective barrier on the outside for smoothness and shine that lasts up to 3 days².

Ultimate Color is designed specifically for colour-treated hair and delivers up to 10 weeks of colour vibrancy³ while supporting visibly healthier, more radiant hair from the very first wash. Powered by patented technology to protect tone, reduce fade, and maintain that ‘just done’ finish for longer.

To learn more about Wella Professionals, speak to your dedicated mhb sales consultant. If you are new to mhb, please contact Telesales on 0860 104 109 and a consultant will be in touch.

1 When using ULTIMATE REPAIR Miracle Hair Rescue. 2 When using Miracle Oil Serum if unwashed for 3 days, vs. untreated. 3 With regular use of the Ultimate Color regimen from salon to home

GOLDWELL

Goldwell DualSenses Rich Repair 60sec Treatment

Instant repair and regeneration for dry to damaged hair, with IntraLipid for healthier-looking strands. This highly caring formula restores even severely damaged hair structures from deep inside, in just 60 seconds. 

Goldwell Dualsenses Rich Repair 60sec Treatment rebuilds the hair fibre, leaving the hair soft, shiny, and full of life. Ideal for clients wanting a luxurious feel with easy manageability and a healthy hair feeling. Available in retail and salon sizes.

For best results, use with the best-selling Goldwell DUALSENSES Rich Repair range.

Twincare International

Email: gina@twincare.co.za

Tel: 011 305 1600

JOICO

K-PAK Hair Repair System

Do your clients think their mane is a lost cause? Meet our damaged-hair hero.

Powered by JOICO’s SmartRelease liposome technology that swoops in to repair, strengthen, and protect hair precisely where it needs it, our iconic K-PAK collection helps repair years of visible damage and fight future breakage at the same time. With just one use, distressed tresses are rescued and restored to their shining, healthy-looking glory.

The Four Steps of the - K-PAK Hair Repair System

Meet stylists' backbar "secret weapon" to dramatically enhance their color and lightening results. In only four steps, this backbar treatment reconstructs, rebuilds, and protects damaged hair for breathtakingly healthy-looking hair after every color or blonding service.

Step 1 - K-PAK Clarifying Shampoo

CLARIFY: To remove chorine, minerals & product buildup.

Step 2 - K-PAK Cuticle Sealer

ACIDIFY: pH neutralizer to smooth cuticle

Step 3 - K-PAK Deep-Penetrating Reconstructor

RECONSTRUCT: To repair damage

Step 4 - K-PAK Intense Hydrator

HYDRATE: To quench dry hair

Why You'll Love It...

• Enhances the performance of color, perming and straightening services when used as an add-on service

• Reconstructs, rebuilds and protects damaged hair

• Hair looks and feels better after treatment

This hair healer goes right to the damaged areas of the cuticle, instantly filling in those lost amino acids, while restoring elasticity, strength, and shine.

SmartRelease Technology

Our one-of-a-kind liposome delivery system packs a punch by continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling.

Maintain the Results at Home with JOICO K-PAK Homecare

JOICO K-PAK Reconstructing Shampoo

A gentle cleansing shampoo that removes impurities while helping to repair and strengthen damaged hair.

JOICO K-PAK Reconstructing Conditioner

A nourishing conditioner that detangles, smooths, and protects damaged hair while restoring softness and shine.

JOICO K-PAK Deep Penetrating Reconstructor

The hero treatment for damaged hair. This intensive protein treatment helps rebuild and strengthen the hair structure from within.

JOICO K-PAK Hydrator

A moisture-replenishing treatment that balances protein with essential hydration for healthy, flexible hair.

Professional Recommendation

For best results, clients should receive a JOICO K-PAK Hair Repair Treatment in salon every 4–6 weeks and maintain their hair at home with the complete K-PAK Homecare system.

Healthy hair starts in the salon and continues at home. With JOICO K-PAK, damaged hair is transformed into stronger, shinier, healthier-looking hair after every use.

Twincare International

Email: ulrica@twincare.co.za

Tel: 011 305 1600

KEUNE

Optimal Hydration with Keune

Maintaining healthy moisture levels is essential for keeping hair looking and feeling its best all year round. But winter conditions often leave hair dehydrated, brittle and lacking vitality, making nourishment a key part of every salon consultation and take-home retail recommendation.

Keune offers professional care solutions that replenish moisture while supporting overall hair health. With regular use, your clients can maintain optimal hydration for hair that feels softer, looks healthier and is easier to manage throughout winter.

Vital Nutrition 

deeply hydrates dry, porous hair with its Nutri-Injection Technology, restoring moisture and improving manageability.

Instant Revive 

delivers an intensive moisture boost in just minutes, making it ideal for hair in need of immediate care.

Blonde Savior 

helps repair and strengthen sensitised blonde and lightened hair while restoring softness, resilience and shine.

To learn more about Keune, speak to your dedicated mhb sales consultant. If you are new to mhb, please contact Telesales on 0860 104 109 and a consultant will be in touch.

MOROCCANOIL

HYDRATE & REVIVE EXPERIENCE

Restore Moisture. Revive Shine. Transform Hair.

Just like skin, hair can become dehydrated and lose its natural softness, elasticity, and shine. The Moroccanoil Hydrate & Revive Experience is a luxurious in-salon hydration treatment designed to replenish moisture, nourish the hair fibre, and restore healthy-looking, manageable hair.

Suitable for all hair types, this indulgent service combines the power of antioxidant-rich argan oil, vitamins, and moisture-balancing ingredients to leave hair feeling silky, hydrated,

and beautifully revived.

The In-Salon Hydrate & Revive Service

Step 1: Cleanse

Begin with Moroccanoil Hydrating Shampoo to gently cleanse while infusing dehydrated hair with nourishing argan oil, Vitamin A, Vitamin E, and red algae. Hair is left clean, soft, and prepared for maximum hydration.

Step 2: Revive

Follow with Moroccanoil Hydrating Conditioner to restore moisture and improve manageability while maintaining the hair's natural moisture balance.

Step 3: Deep Hydration

Your stylist will customize your treatment with one of Moroccanoil's intensive masks:

• Weightless Hydrating Mask

• Intense Hydrating Mask

Step 4: Protect

Moroccanoil All in One Leave-In Conditioner is applied to instantly detangle, hydrate, and protect against breakage and thermal damage while maintaining moisture for up to 72 hours.

Step 5: Finish

A small amount of Moroccanoil Treatment is applied to seal in moisture, enhance shine, and create a silky, healthy finish.

The Moroccanoil Hydrate & Revive Experience

• Deeply hydrates dry, thirsty hair

• Restores softness, elasticity, and shine

• Improves manageability and smoothness

• Reduces frizz and flyaways

• Helps maintain the hair's natural moisture balance

• Leaves hair healthier-looking and more resilient

• Suitable for all hair types

Your Clients’ Hydration Journey can Continue at Home with Our Recommended Homecare Routine

To help your clients maintain their salon results, encourage them to pair their treatment with the Moroccanoil Hydration Homecare Collection.

1. Hydrating Shampoo & Conditioner

The foundation of healthy, hydrated hair. These moisture-balancing formulas gently cleanse and condition while replenishing moisture and improving softness, shine, and manageability.

2. Weightless Hydrating Mask

For fine, dry hair needing lightweight moisture.

or Intense Hydrating Mask

For medium to thick hair requiring deeper conditioning.

3. All in One Leave-In Conditioner

A multitasking spray that instantly detangles, hydrates, and protects.

4. Hydrating Styling Cream

The perfect finishing product for smooth, polished styles.

Finish with: Moroccanoil Treatment for ultimate shine and nourishment.

Healthy, hydrated hair starts in the salon and continues at home. Experience the transformative power of Moroccanoil Hydration and enjoy softer, smoother, shinier hair every day.

Twincare International

Email: ulrica@twincare.co.za

Tel: 011 305 1600

KMS

New Intense Treatments

KMS Moist Repair Intense Restore Treatment

A rich, intense mask that restores moisture, elasticity and shine to dry, damaged or stressed hair. It reconstructs the hair surface, reduces breakage, and provides deep conditioning without weighing hair down.

Best for dry, brittle or chemically treated hair.

Key ingredients are lactic acid for internal reconstruction and upcycled prickly pear for lasting hydration. Available in retail and salon sizes. Vegan and Peta- Approved.

Best paired with KMS Moist Repair Shampoo.

KMS Color Vitality Intense Gloss Treatment 

Infuses dull hair color with intense shine and vibrancy. Builds hydrogen and ionic bonds for up to 20-times stronger protein structure. 

Formulated with upcycled pomegranate to fight color fading, while restoring hair strength for up to 99%. Hydrates and conditions weightlessly, while delivering 4x easier detangling. Vegan and Peta-Approved. Available in retail and salon sizes.

Use with KMS Color Vitality Shampoo.

Twincare International

Email: gina@twincare.co.za

Tel: 011 305 1600

KADUS PROFESSIONAL

Winter-Proof Hair with Kadus Professional

Temperatures and humidity may be soaring in the Northern Hemisphere this year, but here in South Africa, cold, dry winters leave hair thirsty, weakened and prone to breakage. Dry air, fluctuating temperatures and daily styling all contribute to moisture loss, which compromises the hair’s strength, elasticity and shine.

Here’s where Kadus Professional comes to the rescue!

Kadus offers budget-friendly, salon-quality care designed to grab winter damage in the teeth and extend in-salon results. A simple Kadus homecare routine will keep your client’s hair looking and feeling healthier, stronger and more manageable throughout winter.

Two standout Kadus ranges to include in your retail line-up this winter:

• Visible Repair, enriched with silk proteins and almond oil, replenishes moisture, smoothes the cuticle and improves softness for instantly healthier-looking hair.

• For mid-length to long hair, Fiber Infusion, powered by keratin-infused technology, works to strengthen hair from within and reduce breakage while improving long-term resilience.

To learn more about Kadus, speak to your dedicated mhb sales consultant. If you are new to mhb, please contact Telesales on 0860 104 109 and a consultant will be in touch.

KERASILK

NEW KERASILK Specialist Hydrating Essence 

A highly concentrated, yet lightweight treatment infused with Biomimetic Silk & Betaine.

This 100% vegan and Peta-Approved formula is free from silicones, sulphates, dyes, mineral oils, and parabens, adding 2x more hydration with the first application. Prevents 96% of split ends and breakage while creating a natural healthy shine.

Clinically proven to provide deep, long-lasting hydration, even to very dry and severely compromised hair.

For the ultimate hair ritual, complement with Kerasilk Essentials Shampoo of your choice.

Twincare International

Email: gina@twincare.co.za

Tel: 011 305 1600

MYCRO KERATIN

Healthy-looking hair starts here.

For over a decade, Mycro Keratin Professional has been trusted by salons to transform dry, damaged and unmanageable hair into smooth, healthy-looking, beautifully conditioned hair. Powered by advanced keratin technology, the Mycro Keratin Treatment replenishes lost keratin, reduces frizz and restores softness, leaving hair stronger, shinier and effortlessly manageable while preserving its natural movement.

Beautiful results don't end at the basin. Mycro Keratin's professional treatments and premium homecare range are expertly formulated to maintain hydration, strengthen the hair fibre and prolong the benefits of every keratin service—helping clients enjoy healthier-looking hair long after they leave the salon.

Professional results. Lasting confidence. Healthy-looking hair, made easy.

Follow Mycro Keratin

Email: mk@mycro-keratin.com

Website: mycro-keratin.com 

Instagram: @mycro_keratin

Facebook: @mycrokeratintreatment

TikTok: @mycrokeratin