Goldwell Unveils New DualSenses - The Instant Effect. Professional Care, Proven In Seconds

Goldwell unveils the relaunch of Dualsenses, introducing an elevated pack design and brand look, new professional care innovations and a PETA-approved all‑vegan¹ portfolio designed to deliver instant results you can see and feel. Powered by patented Instant SmartCare technology and selected active ingredients, Dualsenses offers high‑performance care solutions in one comprehensive system, to meet the needs of stylists and their most demanding clients.

Dualsenses has long been recognized for its color care expertise, with dedicated solutions featuring patented Luminescine, to keep hair color vibrant for up to 100 days².  Goldwell’s color heritage underpins the entire Dualsenses range. With over 50 years of color innovation, all Dualsenses products are 100% color‑safe, helping maintain vibrant color while targeting specific issues.

Developed by one of the 2025 World’s Most Ethical Companies®³, Dualsenses supports stylists in delivering reliable care results across all salon services.

To mark the relaunch, Dualsenses expands the portfolio with two new additions to address the highly relevant hair needs of hydration, repair and strength:

• Pure Hydration, a brand-new range, offers an instant hydration boost with a lightweight hair-feel. The range comprises three hydrating products, formulated with Hemisqualene and Panthenol. 80% of users confirm that their hair feels instantly hydrated without being weighed down⁴.

• Bond Pro Pre-Wash Cortex Filler, a new hero product developed for repair of highly damaged or overprocessed hair. The product delivers up to 96% less breakage and long-lasting resilience up to three hair washes. 80% of users agree it is a perfect addition to the range and would buy the product⁴.

Built for professionals who expect performance without compromise, Dualsenses continues to deliver proven performance across its established ranges, from reversing up to a year’s worth of damage⁵ with Rich Repair, to achieving up to 20 times stronger hair⁶ with Bond Pro.

At Goldwell, stylists are at the center of everything the brand does. To mark the launch, top US stylist and Goldwell Color Collective member, Ethan King, was brought on board to test the new Dualsenses products. “Dualsenses is going to have the right product for you. And it’s going to give you instant results”, he commented.

For the best results, Dualsenses can be combined with Goldwell’s StyleSign range, to create effortless, long-lasting styles — from radiant shine to modern matte finishes. With 27 high-performance styling products, StyleSign offers endless possibilities for every hair type and look.

The technology behind the range explained:

Instant SmartCare

• Patented science inside all the Dualsenses products, delivering fast and instant results that you can see and feel.

• Provides care exactly where your hair needs it without weighing it down.

• Professional transformation tailored to every hair type.

• With the built-in color protection in every formula, your hair stays vibrant, radiant, and full of life

Luminescine

• Developed with plant-derived technology that transforms invisible UV light into visible light, enhancing the natural luminosity of the hair.

• Uses a natural extract from the Mullein flower, known for its ability to absorb UV light.

• Included in all the Dualsenses Color Care ranges.

¹ No animal-derived ingredients.

² In combination with Color or Color Extra Rich brilliance Shampoo and Color Repair & Radiance Balm and compared to standard shampoo.

³ “World’s Most Ethical Companies” and “Ethisphere” names and marks are registered trademarks of Ethisphere LLC. Goldwell is a subsidiary of Kao Corporation, which has been named one of the 2025 World’s Most Ethical Companies.

⁴ Use Test D/USA, 154 stylists, 2025.

⁵ With regular use in combination with Rich Repair 6 Effect Serum, measured on 2x bleached hair vs untreated hair: 3x more suppleness and up to 99% less breakage.

⁶ With the combined use of Fortifying Shampoo, Fortifying Conditioner and Day & Night Bond Booster.

About Goldwell

Goldwell is a professional color-focused brand of Kao Salon Division. Its hair products are dedicated to bringing stylists’ and their clients’ aspirations to life. Since 1948, Goldwell has been known for breakthrough innovations with well-known sub-brands such as: leading professional color products Topchic, Colorance and Elumen; high-performing care and styling products Dualsenses and StyleSign, as well as perm and texture products. Goldwell collaborates closely with its global community of stylists on color curation, creativity and product innovation. Please visit the Goldwell website for updated information: www.goldwell.com.

About Kao Professional Hair  

Kao Professional Hair is part of Kao Corporation, offering professional products and services to stylists around the globe. As a thought and trend leader in the hair care industry, it is home to the Goldwell, Oribe, KMS Hair and Kerasilk brands. Kao Professional Hair is dedicated to making life beautiful for salons, stylists and consumers, through partnerships, a commitment to sustainable practices, support for salon business growth, and a portfolio of advanced services, innovative products and inspiring education. Kao Corporation creates high-value products that enrich the lives of consumers around the world.  

Please visit the Kao Group website for more information: www.kao.com. 

Goldwell is distributed in South Africa by Twincare International www.twincare.co.za

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Email: gina@twincare.co.za

Tel: 011 305 1600

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