Goldwell Unveils “GLOW TO GO”: The Ultimate 10-Minute Color Upgrade with Colorance Gloss Tones - Reducing Visible Signs of Aging

Goldwell is introducing its new upgraded Colorance Gloss Tones, offering fast, pro-grade care designed for high-shine, healthy-looking hair in just 10 minutes. The formula reboot also offers visible repair – with up to 5 times better detangling and compatibility on damaged hair¹.

Designed for today’s fast-paced lifestyles, the upgraded formula is brought to life in the Glow to Go campaign, celebrating high-performance color refreshes between appointments—leaving hair glossy, vibrant, and visibly healthy-looking.  

Powered by Colorance’s unique Gloss Tones formula, hair is transformed by its acidic intralipid infused formula that repairs damage by regenerating lost lipids in the hair. The formula with built-in metal neutralizers delivers vibrant shine and color brilliance - perfect between major color appointments or whenever hair needs a pick-me-up.

Glow to Go stands out as a stylist-created, stylist-approved campaign, born from the Goldwell Color CoLAB, bringing together the next generation of color creators to co-develop formulas and shade stories that meet the moment. These are color upgrades designed with artistry, speed, and hair health in mind.

THE BENEFITS:

• Enhanced gloss and shine while reducing visible signs of damage such as frizz and dryness

• Adds brilliance while repairing color-treated hair in 10 minutes

• Offers up to 5x better detangling and combability on damaged hair¹

• True to tone colors that last up to 50% longer² 

• Balances uneven tones and neutralizes unwanted brassiness

• Luminous color with up to 3x more shine³

To celebrate the launch, Goldwell is rolling out salon activations, digital creator content, and the #GlowToGoChallenge, inviting stylists and clients alike to share their quick transformations and favorite gloss formulas.

The product comes in 37 intermixable shades, including new red and brown shades. For the best results Colorance Gloss Tones can be combined with Goldwell Dualsenses care and StyleSign.

¹ Combability test on wet hair vs. one of the leading competitors.

²Compared to one of the leading competitors.

³Versus untreated hair.

About Goldwell

Goldwell is a professional color-focused brand of Kao Salon Division. Its hair products are dedicated to bringing stylists’ and their clients’ aspirations to life. Since 1948, Goldwell has been known for breakthrough innovations with well-known sub-brands such as: leading professional color products Topchic, Colorance and Elumen; high-performing care and styling products Dualsenses and StyleSign, as well as perm and texture products. Goldwell collaborates closely with its global community of stylists on color curation, creativity and product innovation. Please visit the Goldwell website for updated information: www.goldwell.com.

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