Goldwell’s Color CoLAB Color of the Year 2026: Bellini
- 10 hours ago
- 3 min read
Goldwell’s Commitment to Color Co-creation:
Goldwell’s Color of the Year 2026 - BELLINI
Let’s be honest, our industry has changed. Stylists are expected to do more, faster. Clients are scrolling TikTok and expecting results. And somehow, between trends and rising costs, salons are still supposed to keep the magic alive. At Goldwell, we saw it too, and we didn’t just react. We evolved.
THIS IS NOT JUST A REBRAND. IT’S A RECOMMITMENT.
To the artists. To the salons. To the future of color. To you. This moment is about showing up, not with more noise, but with more value and support. Smarter services, stronger tools, and a real partnership that helps stylists and salons grow.
Co-creating the future with Goldwell. Because color isn’t just what we do. It’s how we build the future together.
LET’S COLOR THE FUTURE TOGETHER
Color CoLAB
Heroing co-creation and collaboration
BELLINI: The first co-created Color of the Year
For our first Color CoLAB, we invited colorists Salome De Wet, Zachary Norman, Peter Wu, and Neil Barton to collaborate with us. We shared our vision and aspiration, and asked them to create a color that embodies the new Goldwell to them. The outcome?
Color artistry and excellence at its best: Goldwell’s Color of the Year 2026 - Bellini.
A bold, optimistic, bright, luminous, and head-turning color created with our existing color palette.
With our Color CoLABs, we celebrate our community’s creativity and talent and create a new way to shape what’s next, with the people who live it every day. In the CoLAB, stylists put our products, services, and tools to the test. They bring the insight. We bring the opportunity. Together, we build what works. The result: beautiful color campaigns, new products, and services - created by colorists for colorists. It is the living proof of what People Powered Color really means.
When Hans Erich Dotter started Goldwell in 1948, his vision was to create a company focused on the professional hairdressing industry, and to rebuild a feeling of beauty in the people around him. Honoring our founder’s vision, we invited our global community of stylists to help us define the new Goldwell. The result takes our stylist-centric mindset one step further, by putting color creators at the center of everything — from color curation to product innovation and education.
With the help of our Color CoLABs, we will foster this co-creation approach and will invest in truly meaningful activities to support salons and stylists to flourish. We’ll lead by listening, to build the most collaborative, most relatable, and highest-performance color brand, because we believe a brand powered by our people is the future.
Our commitment
We’ve listened to and heard salon owners and stylists around the globe. A true partnership is about relevance, simplicity, clarity, and support.
WITH THE GOLDWELL GLOW UP, YOU CAN EXPECT:
High-performance products and innovations, co-created with and for stylists.
High-frequency, high-margin services that drive repeat business and are relevant in today’s fast-paced world.
Support that drives salon and stylist visibility, booking, and loyalty.
Education that grows careers, not just techniques — with a focus on retention, relevance, and results.
A strategic partner, not just a product provider, focused on your growth, not just your inventory. Because we believe success is a journey — one that is best travelled together.
GOLDWELL - COLOR THE FUTURE
Click the button below to book your tickets now!
Pre-launch Tickets: SOLD OUT
Phase 1 Tickets: SOLD OUT
Phase 2 Tickets: R500 (LIMITED)
TICKET PRICE: R1000
Follow the movement:
Follow Goldwell on Instagram @goldwellsouthafrica
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