Goldwell Launches “Blonde Made Better,” the Go-To for Iconic Blonde Transformations

Introducing Blonde Made Better, Goldwell’s latest global campaign spotlighting the high-performance lightening formulas in the Light Dimensions portfolio.

Crafted for the modern blonde client who prioritizes hair health, the result is aspirational color and healthy-feeling hair without compromise. With a focus on performance, reliability and artistry, LightDimensions empowers stylists to push the limits of blonde without pushing hair too far – delivering both stunning blondes and healthy-looking hair.

Goldwell has decoded the process of lightening – leveraging cutting-edge ingredients to deliver the next evolution in blonde. The result is formulas that offer a powerful, controlled lift while protecting the hair during the lightening process – ensuring smooth, shiny and resilient hair which minimizes yellow tones.

The Difference:

• Advanced formulas like SilkLift Strong that lightens powerfully while protecting hair integrity

• A fully customizable portfolio designed for every level of blonde ambition

• Cutting-edge technologies with innovative ingredients:

• Radical scavengers in the formulas, such as sugar along with caffeine control free radicals during the lightening process for a stronger, more targeted lift

• LightDimensions formulas with Bond Protector deliver extra protection from damage and breakage, while strengthening the hair fiber for optimal hair quality

• The formula with the vegan silk complex provides the best care and conditioning of the hair structure for a smooth, soft hair feel paired with incredible shine

“We’re delighted to offer a portfolio that empowers stylists to break boundaries and express their artistry while at the same time caring for their clients’ hair”, says Bettina Schupp, Vice President Brand Development, Kao Salon Global. “With LightDimensions, we can create bold transformations with real confidence in the condition and finish. This is the blonde clients have been waiting for”, she added.

The campaign has been co-created by Goldwell’s Color CoLAB – a diverse community of global stylists who collaborate on driving the brand forward through creativity and innovation. Goldwell Artist and Color CoLAB member Salome de Wet commented ”I love that there's something for everyone within the LightDimensions assortment. It's just your lightening portfolio.”

With a refreshed packaging identity and a full ecosystem of digital education, salon tools, and artist-led content, Goldwell is giving professionals the tools to elevate every blonde service.

About Goldwell

Goldwell is a professional color-focused brand of Kao Salon Division. Its hair products are dedicated to bringing stylists’ and their clients’ aspirations to life. Since 1948, Goldwell has been known for breakthrough innovations with well-known sub-brands such as: leading professional color products Topchic, Colorance and Elumen; high-performing care and styling products Dualsenses and StyleSign, as well as perm and texture products. Goldwell collaborates closely with its global community of stylists on color curation, creativity and product innovation. Please visit the Goldwell website for updated information: www.goldwell.com.

WANT TO BECOME A GOLDWELL SALON?

Email gina@twincare.co.za

Subject: I want to stock Goldwell (HN)