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Expanding Horizons: Keune Available from Monday, 1 April!

Keune Haircosmetics, founded in Amsterdam in 1922 by Jan Keune, has since expanded its global reach to include a vast international market of more than 90 countries … including South Africa! As a leader in the hair care industry, it reaches beyond its product footprint to thousands of hair stylists and clients (and counting!) who use Keune products in-salon and at home.

Modern Hair & Beauty (MHB), sole distributor of Keune in South Africa, is thrilled to announce that Keune will be available throughout South Africa to you and your clients from Monday, 1 April 2024. MHB looks forward to offering South African stylists and consumers innovative and high-quality haircare solutions that reflect their characteristic commitment to excellence and high delivery standards.

With Keune in your salon, you won't have to worry about anything else. You can focus on what you love and do best: creating beautiful hair while driving tangible results. Click to contact a Keune sales representative.


Keune is dedicated to sustainability and ethical practices. B Corp™ certification, underscores the company's dedication to environmental sustainability, ethical business practices, and social responsibility. With this strong commitment to engaging in sustainably responsible practices, the 100% cruelty-free and vegan brand has bolstered its efforts to reduce its carbon footprint, using recycled materials in its packaging, and sourcing ingredients responsibly.


The Keune professional colour line-up has everything you need to create beautiful hair for your clients. Rich, creamy formulas, lifting powders and developers perform to perfection without compromising hair health. Keune colours  protect the scalp and keep hair looking its best.

Tinta Color

Backed by 100 years of science and 32 years of success, Tinta Color is scientifically proven to provide up to 75% more fibre nourishment for the hair. Stunning vegan Permanent and Semi shades create colours like no other and deliver a long-lasting conditioning effect.

Color Chameleon

This extraordinary and intense colour line is ammonia-free and vegan. A selection of four bold colours gives you the freedom to deliver an endless array of vivid colour results.

Ultimate Blonde

From classic highlight to full platinum blonde, this 3-step colour range will help you achieve every blonde ambition. Delivers healthy, strong, and resilient blonde hair with stunning shine and long-lasting softness while significantly reducing hair damage.


Keune haircare lines are designed to work over time to optimise hair and scalp health. The vast selection of care ranges include, amongst others, Derma, Color Brillianz, Absolute Volume, and Confident Curl. Every aspect of hair and scalp concerns can be managed with Keune: from dandruff to irritation, dullness to damage, hair loss to frizz. Products can be mixed and matched according to your client’s personal needs.


Life is more fun when everyone is free to explore their own style. Texturize, tame, smooth or set with Keune’s classic range of luxurious styling products. From prep to shaping to finish, there’s a product for every look and hair type.

1922 by J.M. Keune

1922 by J.M. Keune is a tightly curated collection of men’s care, styling and grooming products. From hair gel to beard balm, every product does what it’s supposed to do: bring out your client’s best. 


Be one of the first salons in South Africa to stock Keune. Lines open for orders on Monday, 1 April. Call MHB Telesales on 0860 104 109 or contact your Modern Hair & Beauty sales representative to learn more about Keune launch deals.

Modern Hair & Beauty


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