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Eric Way Announced as Global Brand Ambassador, International Educator and Advisor for Artero

Congratulations to South Africa’s own Eric Way, owner and founder of Groomed Academy.



Fresh off Eric’s outstanding success at Salon International in London in October, as one of their listed celebrity guest artists, the Artero clipper brand has announced his appointment as global brand ambassador, international educator and advisor.



With more than 100 years of tradition, and presence in more than 35 countries worldwide, the Catalan company Artero are leaders in the hairdressing and barber sectors.


Currently, the company is led by Artero brothers Alex and Edu, the 4th generation of this family of experts in the sector, who have achieved the perfect combination for success: traditional crafts, modern advances, innovation and technology. They believe that what truly motivates Artero to constantly improve itself is the hairdresser's passion and creativity.


Eric’s new role will include being a part of the upcoming Artero Mystery Show, a prominent annual event for professionals, held at the Basilica of Santa Maria del Pi in Spain. This unique event brings together hairdressing and barbering talent from all over the world, giving wings to freedom of creativity without rules.

Eric will be making the Artero Spektra clipper available in South Africa at the special price of R3,900.

To place an order please contact info@groomedacademy.co.za

Groomed Academy is a leading provider of live and online barbering courses, equipping both new barbers and experienced hairstylists with the skills you need to superpower your barbering career.

For more information on this top class barbering education that can take you to the next level, please email info@groomedacademy.co.za.


Groomed Barber Training Academy




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