Genesis is Kérastase’s first range for clients who want assistance with different kinds of hair-fall – from fibre breakage and/or weakened roots.
# Did you know that there are two types of hair-fall?
Why Genesis?
Inspired by the energy flowing from modern colognes, Genesis connects with a new generation of consumers through a bright, invigorating scent of bergamot & a hint of aromatic green. A scent that reveals a lively experience, full of youth & positivity.
LIFE-PROOF ANTI-FALL COMPLEX
The dual anti-fall action haircare responds to 80% of women worldwide that claim to experience hair-fall today.
These products supercharged with our most potent complex to answer to hair-fall needs: Aminexil assists in anchoring more solidly into the scalp and reduces fall from the roots, Edelweiss stem providing hair with the capability to resist the most extreme conditions and Ginger roots known for its ability to protect against external aggressors.
# The Genesis offering
CONTACT YOUR BDE FOR MORE INFORMATION
Contact us here: kerastasersa@loreal.com
Article from Chanel Pond, L’Oréal Professional Products Division
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