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Discover the Curl in You with LABEL.M

Curly Hair: Love the Splendour of the Hair World

Did you know that 65% of the world’s population have curly hair (type 2, 3 or 4) and 40% of people with wavy hair don’t know it? Whether tight, soft or voluminous, curly hair is a fascinating world waiting to be discovered and with LABEL.M’s new Curl Define Range, you can make your curly haired clients revel in their crowning glory.

Google searches for “how to make your hair curly” have been on the increase by 50% - the movement is stronger than ever!

The difference between fighting curls and loving them really lies within being well educated and equipped with the correct haircare products. This month LABEL.M Concept Salons* are here to help you ‘Discover the Curl in You’ with their tips, tricks and expert advice and the brand’s personalised haircare range LABEL.M created by the experts at TONI&GUY.

LABEL.M Curl Define range has been packed with power peptides and exclusive technologies help to strengthen and improve elasticity resulting in long-lasting, frizz-free and healthy-looking, natural curls - taming and banishing frizz.

Our Anti-Frizz range features fine Royal Yuzu fragrance and our exclusive Smoothing Biopolymer Technology, including Aloe Extract and Jojoba Seed Oil, to moisturise and strengthen hair. Meanwhile its humidity resistant and protective formular with Argan Oil leaves hair smooth and manageable.

TONI&GUY, a brand which has always championed the authentic beauty of its clients, has been at the centre of this world for 60 years. The knowledge and unrivalled experience of its International Artistic Team, led by Global Creative Director, Cos Sakkas, make them some of the best hairdressers in the industry and the powerhouse behind the brand’s global success.

“For curly girls, understanding your individual hair type, what you are feeding it and where it falls within the ‘5cs’ is the best knowledge you can have when it comes to looking after your hair. Your hairdresser will be able to advise you on this and it’s important to follow their guidance. Curly hair is desperate for product, moisture, and hydration. The key to getting your curls looking and feeling the best they can is to use the right products in the correct amount and not overloading them.”

– Cos Sakkas, TONI&GUY Global Creative Director

Terry Scott Hair Fashion

“We @TerryscottHairFashion lalucia are privileged to be a partner salon with LABEL.M this dynamic new formula #green #vegan product ”

Available Now!

Contact your South African Distributors!

Phone: 021 448 8847

Facebook: @labelmsa

Instagram: @labelmsa


LABEL.M is a professional haircare collection deeply rooted in 60 years of TONI&GUY brand heritage, founded by Toni & Sacha Mascolo in 2005. The brand’s mission is to inspire and nurture creativity and individuality in professional stylists and clients around the world. With 680 salons worldwide, TONI&GUY’s global experience and knowledge of hair types in different cultures, climates and ethnicities is unrivalled. All products are tried & tested rigorously across the global salon network for efficacy and suitability, which is how LABEL.M can deliver personalised haircare and the most beautiful healthy hair. LABEL.M is used across 7000+ salons in 64 countries, including all TONI&GUY salons. This is the 17th year that TONI&GUY has collaborated with The British Fashion Council, and it marks another important milestone in a unique and deepening partnership that drives creativity and innovation in the fashion and beauty industries.

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