Defy the Humidity. Defeat the Frizz. NEW Humid-Defy Mist by LABEL.M
Humidity and dryness have always been the enemy of smooth hair wherever you are in the world. In South Africa, there’s Durban’s humidity, the Highveld’s dryness, Cape Town’s coastal mist and Bloem’s blazing heat, and everything in between. The conditions make it difficult for your clients to maintain sleek, shiny hair … but help has arrived.
NEW Humid-Defy Mist by LABEL.M is a next-generation, anti-humidity mist, engineered to keep hair sleek, polished and frizz-free for up to 96+ hours, whatever the forecast. The ultra-fine, heat activated formula is designed to lock out humidity and keep frizz under control before it even begins. The result is a sleek, shiny finish with natural movement and no stiffness or sticky residue.
This single product has multiple properties: supporting frizz defence, faster styling, heat protection and shine. Benefits include up to 96 hours of frizz control, 35% faster drying time and heat protection up to 230°C. Humid-Defy Mist can also be used as an aid to smoother blow-dries and defined curls.
PROOF FROM THE PROS “The faster drying time is amazing! I dried it into the hair, which made such a difference when blow drying! I timed the front two quarters and the right side that had product took only half the time to dry.” Thomas Lamper, TONI&GUY Islington |
Heat activation creates an ultra-light, invisible shield around each strand of hair to repel moisture, seal the cuticle, lock in internal moisture and minimise flyaways. The sleek and glossy finish reflects light more evenly and stays controlled, even in challenging weather conditions.
Humid-Defy Mist is easy to use, both in the salon and at home. For best results, apply to damp hair before blow-drying. Distribute evenly from mid-lengths to ends and blast-dry 60%-70% before styling as desired. Finish with heated tools for an ultra-polished look. The lightweight mist leaves no sticky residue, no stiffness and no heaviness, just sleek, humidity-proof hair with natural movement.
Whatever the forecast, Humid-Defy Mist by LABEL.M is the answer to long-lasting, sleek hair.
PRO-TIP FOR CURLY HAIR “Curly hair is thirsty! Lightly mist again once styling is complete to help lock definition and defend against humidity.” – Efi Davies, 2026 British Hairdresser of the Year |
If you would like to stock LABEL.M in your salon please contact your mhb sales consultant. If you are a new client, please call mhb on 0860 104 109 and a consultant will be in touch.
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