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Create the Perfect Icy Blond or Cold Brunette - Milkshake Delivers

For the perfect icy cold blond or brown hair colour treatments with long-lasting total grey coverage, Milkshake helps your salon stay ahead of the trends and stand out.



Customise your colour responses to client colour needs when cool hair tones are so au courant.

Milkshake presents 5 shades dedicated to hair that tends to have warm tones to obtain cool/neutral colour tones, with maximum coverage, for your clients who want neutral or cool hair colour, reducing the unwanted yellow/orange and brassy melanin that comes through as residual pigments, creating unwanted warm tones in the hair.


The cold natural shades, when used alone, are ideal for total grey coverage with a neutral/cool result without needing to add ash shades to the formula. If used in combination with shades with cool tones, they enhance or strengthen the effect, for an intense result.


maximum grey coverage

conditioning and protective cosmetic base

radiant, shiny and long-lasting colour

convenient processing time 30-35 minutes



Ice cold maintenance range for your clients – help them keep their colour cool.

Icy Blond Shampoo and Conditioner - Ideal for very light blond or platinum blond hair.



The special black pigment contained within the new milk_shake® icy blond range:

• neutralises and counteracts unwanted yellow/orange or brassy tones in blond hair

• gives delicate ash tones to very light blond hair or platinum blond hair

• prolongs the effects of grey or silver toners


Specifically designed for blond hair with active ingredients to enhance the natural beauty of hair, leaving it soft and shiny, with icy fresh cool tones, keeping colour fresh between services.

Each carefully selected ingredient works together to create manageable, silky, shiny hair full of youthful life and long-lasting colour.


• grapeseed oil: known for its emollient and nourishing action

• Integrity 41®: sunflower seed antioxidant complex for long-lasting colour

• milk proteins: supplement and condition the hair’s structure.

• quinoa proteins: protect colour and prevent fading

• amino acid complex: helps to fortify hair by preventing breakage

• rice oil: recognized for its antioxidant properties.


The sweet and evocative grape fragrance makes application a pure joy.



Cold brunette shampoo and conditioner - ideal for natural or colour-treated brown, light brown or dark blond hair.


The blue pigments contained in the new milk_shake® cold brunette range:

• counteract red/orange tones in brown hair

• remove unwanted warm tones

• make cool toning treatments last longer


The active ingredients enhance the natural beauty of the hair leaving it soft and shiny, removing yellow and red tones, leaving cool shine and healthy hair. Our formulation uses only ingredients chosen for their nourishing, conditioning and fortifying actions, all creating manageable, silky, shiny hair.


• grapeseed oil: known for its emollient and nourishing action

• Integrity 41®: sunflower seed antioxidant complex for long-lasting colour

• milk proteins: supplement and condition the hair’s structure.

• quinoa proteins: protect colour and prevent fading

• amino acid complex: helps to fortify hair by preventing breakage

• rice oil: recognized for its antioxidant properties.


All with a sweet and enveloping sugar fragrance making application for both you and your client a moment of sheer deliciousness


Create the perfect blond or brunette

Milkshake delivers: perfect icy cold blond or brown hair colour treatments for long-lasting total grey coverage and the supporting maintenance range rich in protective and nourishing ingredients that keeps clients happy with deliciously cool tones and healthy silken hair.



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