Cloud Nine Returns to South Africa in Joint Venture with mhb and Gerald Wells
Cloud Nine returns to South Africa this November, thanks to a joint venture between mhb and Gerald Wells. The brand’s return coincides with a global relaunch that puts a fresh spin on its approach to hair styling, with a stronger focus on real hair, individual style and looking after hair while creating great results.
The partnership will bring a selection of standout Cloud Nine tools to the local market. It’s an exciting development for the hair industry, bringing a familiar name back with a renewed vision and plenty to offer both stylists and consumers. The countdown to the launch starts here. More details soon!
Mhb Managing Director, Chris Stofberg, believes the timing is right for Cloud Nine’s return. “Cloud Nine has always stood out for its quality and innovation, and it’s great to see the brand entering this next chapter. We’re excited to bring it back to South Africa and give local stylists and consumers the opportunity to rediscover what makes Cloud Nine special.”
“We’re excited to bring Cloud Nine back to South Africa and give local stylists and consumers the opportunity to rediscover what makes it special.”
The brand’s new direction reflects changing attitudes towards hair styling. Consumers still want great results, but they’re also more conscious of how much heat they use, and the impact heat styling can have on their hair. The days of one idea of perfect hair are gone, giving way to a more relaxed, individual approach that fits real life.
That thinking is at the heart of Cloud Nine’s Strength + Kindness philosophy: the idea that powerful styling tools and hair health can go hand-in-hand. It’s about creating the looks people love while giving them more control over how they style their hair.
Innovation remains central to Cloud Nine. This is backed up with features such as adjustable temperature settings, patented Revive Mode on its straighteners, which uses 8,000 harmonic vibrations per minute, and Sericite® plates designed to help create smooth, shiny results.
For Gerald Wells, the combination of quality and innovation is a big part of the brand’s appeal. “Cloud Nine gets the balance right between technology, quality and results. These are tools that give people the freedom to style their hair their way, with features designed to make a real difference to the styling experience. We’re looking forward to bringing that combination back to the South African market.”
“Cloud Nine gets the balance right between technology, quality and results.”
Cloud Nine’s return is more than a familiar name coming back onto the market. It is an opportunity to share thoughtful innovation, individual expression and styling. With mhb and Gerald Wells behind its return, Cloud Nine is ready to reclaim its place in the South African conversation around great hair.
For information on the Cloud Nine range and how to order, contact your mhb sales consultant or mhb Telesales on 0860 104 109.
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