Celebrate Earth Day with our Planet Positive Special Mailer

Apr 21
10 min read

Updated: Apr 22

We feature the ethical excellence of South African Hair & Beauty Suppliers

With Earth Day today on April 22nd, 2026, this month’s Special Mailer is dedicated to the innovators of the professional market: those creating high-performance products that are as kind to the planet as they are to our clients.

The momentum for sustainability is stronger than ever, with today’s clients not just looking for style: they’re looking for soul. They want to support businesses that reflect their personal values and take proactive steps to minimize their environmental footprint.

As salons and stylists, we have a brilliant opportunity to lead the way, and promote our SA companies’ eco-friendly ethos and star products. By curating a selection of products that prioritize the planet, we can make a lasting, positive impact. Today we showcase products that are:

Natural & Sustainable: Ethically sourced ingredients that give back.

Clean & Safe: Non-toxic, paraben-free, and sulphate-free formulas.

Kind & Conscious: 100% Vegan and cruelty-free.

Eco-Innovative: Featuring biodegradable packaging and zero-waste manufacturing.

Together, let’s champion a future where professional excellence and environmental health go hand-in-hand. Ready to shine? Let’s make this Earth Day a milestone for a greener industry!

CONTENTS:

KMS
milk_shake
KEVIN.MURPHY
Keune
L'ANZA
Label.M
Regrow
SEAIER
Philip Martin's South Africa

KMS

Our Commitment - It Isn’t Good If It Doesn’t Do Good

April marks Earth Month - a time to reflect, reset, and recommit to the choices we make for our planet. At KMS Hair, sustainability isn’t a seasonal message; it’s woven into every formula, every decision, and every strand of hair they help transform.

KMS stands for more than performance styling - it represents a conscious approach to beauty that respects both people and the planet. Their philosophy is simple: bold, expressive hair should never come at the Earth’s expense.

Caring For the Environment Is Important to Us

At the heart of the brand lies a commitment to cruelty-free innovation. No animal testing, no compromise - just high-performing products developed with integrity.

Sustainability in Every Bottle

The KMS sustainability journey extends into packaging and production, continuously working toward reducing their carbon footprint and embracing greener alternatives. By incorporating upcycled ingredients, the brand gives new life to raw materials that would otherwise go to waste. It’s professional haircare innovation with intention: turning excess into excellence.

Earth Month is a reminder that small choices lead to meaningful change. With KMS, stylists and consumers alike can create fearless, trend-driven looks while supporting a brand that actively cares for the world around us.

True style isn’t just about how you look, it’s about what you stand for.

This Earth Month, choose haircare that gives back. Choose KMS.

KMS HAIR is proudly distributed by Twincare International.

Stock this incredible brand today.

Email: info@twincare.co.za

Tel: +27 011 305 1600

milk_shake

Milk_shake®: The Joy of Natural Positivity

We are milk_shake®:

Professional at the roots.

Playful at the ends.

Our mission:

Bring joy to the world and share the magic around.

for hair that feels so good - naturally

… let your clients be surprised by the feeling of healthy happy hair!

Powered by milk and crafted for sensorial delight, our products surprise the senses, uplift the mood and make every salon moment feel good, inside and out.

Products blended from nature

Milk proteins, rich in peptides and amino acids, deeply nourish the hair, repair damage and increase density and volume. Blended with natural fruit extracts rich in precious vitamins and minerals to boost the nourishment and counteract oxidative stress, milk_shake® products leave hair feeling silky, smooth and soft from the first application.

With more than 20 wash and care lines and 12 technical ranges, milk_shake® always has your back. Whether curly, straight or wavy, natural or colour-treated, damaged, dry or greasy, our professional products equip and empower hairdressers and their clients with the perfect solution. All with fun products, soft textures and irresistible fragrances that envelope the senses, allows you to share moments of pure happiness.

Milk_shake® re-natural: a colour as natural as yours.

Rediscover all the natural shades with the milk_shake® colour philosophy:

healthy and shiny hair
spontaneous and natural beauty
superior salon service.

How?

with high quality products that contain natural ingredients which nourish the hair
with innovative techniques that deliver natural and customised looks
with tools created specifically to give added value to salon services.

Our products don’t just care for hair; they awaken optimism, make your clients feel radiant and ready to take on whatever the day brings.

And the real magic lies in sharing that joy: when we feel good, emotions become contagious, and that energy naturally flows to the people around us, creating a ripple of positivity. Capes may be meant for clients – but hairdressers are the true superheroes behind every great hair day.

Milk_shake® is a range of professional hair care products that believes in simple, joyful, spontaneous beauty.

Our secret is the ingredients of natural origin like milk proteins and fruit extracts that take care of every hair type.

Contact milk_shake® on:

Email: marku@z-one.co.za or georg@z-one.co.za

www.z-oneconcept.com/en | Facebook | Twitter | Instagram

KEVIN.MURPHY

Beauty With a Conscience

How Kevin Murphy is Changing the Way We Think About Hair Care

One Bottle at a Time

This Earth Day, we want to share something with you, not just a product, but a purpose. When you pick up a bottle of KEVIN.MURPHY, you are holding something that was made with intention, made with love for the craft of hair, and made with a deep, unwavering respect for the world we all share.

Because here’s what we believe: you should never have to choose between gorgeous hair and a healthy planet. You deserve both. And so does the Earth.

Born From the Ocean, Built for the Future

Kevin Murphy grew up in Australia, where the ocean isn’t just a backdrop, it’s a way of life. Sustainability is our foundation, influencing every decision made with the planet in mind, from ingredients to packaging.

And the results are ones we are incredibly proud of.

Honest About the Ocean. Committed to the Journey.

Every year, millions of tonnes of plastic end up in our oceans. It’s a crisis playing out in slow motion and one that the beauty industry has historically contributed to. We knew that had to change.

COMMITMENT

For every bottle of KEVIN.MURPHY produced, plastic is removed from our oceans and waterways at a 1:1 ratio. We continue to push for greater ocean plastic oversight, enhanced supply chain audits, and the smallest possible environmental footprint because we owe it to the next generation.

Kind to Animals. Kind to You.

We believe that luxury and compassion go hand in hand. That’s why every single KEVIN.MURPHY product is 100% cruelty-free. No exceptions. No compromises.

Because beauty should never come at the expense of another living being. Full stop.

What’s Inside the Bottle Matters Too

Sustainability isn’t just about packaging, it’s about what goes into the formulas themselves. KEVIN.MURPHY products are crafted with naturally derived, conscious ingredients that are gentle on the scalp, effective on the hair, and kind to waterways when they wash away. Our formulations are sulphate-free, paraben-free, and free from harmful synthetic additives.

Giving Back Is Part of the Formula

At KEVIN.MURPHY, caring for the world is woven into the way the business runs, every single day.

This Earth Day, Make Your Beauty Count

Earth Day is a reminder, a single day set aside each year to ask ourselves:

What are we choosing? What legacy are we leaving?

At KEVIN.MURPHY, we believe every day is Earth Day. Because every conscious choice you make in the salon or at home sends a message: we want beauty that doesn’t cost the Earth.

Your hair is your crowning glory. The planet is our shared home. With KEVIN.MURPHY, you don’t have to choose between them.

“At KEVIN.MURPHY, we want to be part of the solution, not the problem.

— The KEVIN.MURPHY Philosophy

DISCOVER THE KEVIN.MURPHY RANGE

Ask your stylist about our full range of conscious, cruelty-free, sustainable hair care.

Kevin.Murphy is proudly distributed by Twincare International.

Stock this incredible brand today.

Email: info@twincare.co.za

Tel: +27 011 305 1600

Keune

We live in a time that calls for the acceleration of sustainable solutions. For Keune, this means an ambitious sustainability strategy to ensure a long-term vision for areas in which a positive impact can be made on the planet and its resources.

KEUNE GOALS DECLARATION

By 2028

100% of all packaging will be recyclable, reusable and/or refillable.

By 2030:

Keune will have reduced its operations carbon footprint by 50%.
Keune commits to recycle or reuse 90% of water used in its factory.
90% of the waste produced in the Keune factory and offices will be recycled or reused.
100% of all new packaging materials will be made from recycled or biobased materials. This means no virgin fossil-based plastic.
100% of the natural ingredients used in Keune products and packaging will be fully traceable and sustainable.

Keune commits to ongoing, increased transparency and sustainable growth throughout its supply chain. Keune never tests on animals.

To learn more about Keune, please contact mhb on 0860 104 109.

FOLLOW KEUNE

mhb

L'ANZA

Clean. Conscious. High-Performance Haircare.

Today’s client wants more than beautiful hair, they want to know what’s behind it.

L’ANZA Healing Color & Care answers that shift with a philosophy rooted in healing, sustainability, and uncompromising performance.

Every formula blends advanced science with wildcrafted, organic botanicals, designed to restore hair from within while respecting the environment.

Clean formulation is not an add-on, it’s foundational:

Sulfate-free, sodium chloride-free, paraben-free & gluten-free
No carcinogens or harmful ingredients
Cruelty-free and PETA-approved
Clean air compliant formulas

Beyond the bottle, L’ANZA’s commitment extends to:

Sustainably sourced botanicals from global communities
Recyclable, eco-conscious packaging
Low-impact manufacturing using solar and wind energy
Rainforest preservation and community support initiatives

For salons, this is more than premium haircare.

It’s a way to align with what clients value most today: results, transparency, and responsibility.

Because modern luxury isn’t just how it looks, it’s how it’s made.

To stock L'ANZA please email us at hello@blumebrands.co

Label.M

Label.M is deeply conscious about the pressing issues facing our planet and is committed to finding sustainable ways of producing products that are as kind to the environment as they are to the hair and scalp. Label.M believes there is a responsibility to ‘do better’ and to create positive change.

The brand includes paraben and sulphate-free ranges that champion cruelty-free products and are vegan friendly. Products are developed using naturally-derived ingredients from sustainable or renewable sources.

All packaging is 100% recyclable^* and made with 30% post-consumer recycled (PCR) plastic. That means the recycling chain keeps going by making use of discarded plastic in new bottles – which can be recycled for future use.

Label.M is committed to ingredient and supplier integrity. All ingredients are assessed for purity, and suppliers are vetted for good manufacturing practices to guarantee the high standard of each formulation.

^*Rejuvenating Radiance Oil is part-recyclable

To order Label.M for your salon, contact your mhb sales consultant or, if you are a new client, call mhb Telesales on 0860 104 109 and a consultant will be in touch.

FOLLOW LABEL.M

mhb

Regrow

Scalp-First. Science-Led. Naturally Effective.

Hair loss is one of the fastest-growing concerns in salons and clients are looking for solutions they can trust.

Regrow offers a clean, science-backed approach built on nearly two decades of experience and over 35,000 consultations.

At its core: prevention over cure.

Regrow targets DHT build-up at the follicle, while improving scalp health and

circulation supporting long-term, visible results.

Formulated with high-purity natural actives, including:

Saw Palmetto, Caffeine, White Cypress
Australian native botanicals developed with scientists

Clean and conscious by design:

Free from sulphates, parabens, silicones, DEAs & MEAs
Sustainably sourced ingredients
Low carbon footprint manufacturing
Moving toward 100% recycled packaging

For salons, Regrow unlocks a powerful opportunity, a high-demand, repeat-client category built on trust.

Because when you solve hair loss, you don’t just sell a product, you build long-term loyalty.

To become a stockist, contact us at hello@blumebrands.co

SEAIER

Great hair starts at the root—and what you use matters.

Meet SEAIER: clean, vegan, cruelty-free haircare, free from sulfates and 1,400+ questionable ingredients.

Colouring your hair? We’ve got you. Our dual-action formulas help protect your colour while fighting dryness, frizz, and damage—all in one simple routine.

From sea to hair. SEAIER.

Get in touch today to place your order!

Email: sales@seaier.com

Instagram: https://www.instagram.com/seaier_hair/

Facebook: https://www.facebook.com/profile.php?id=61572994221179