Blonde Made Better with Goldwell Light Dimensions

STRONGER. FASTER. SMARTER.

Know it: Frequency of lightening services have increased. With hair integrity confirmed as priority # 1 when lightening.

Blonde Made Better Campaign highlights the Goldwell Light Dimensions portfolio, featuring high-performance lighteners that deliver powerful lift while protecting hair integrity.

Key performance features:

• Powerful Lift: Up to 9 levels of reliable, clean lifting power on both dark and pre-colored hair bases.

• Advanced Protection: Integrated Sugar, Bond Protector (BondPro+) and Vegan Silk technologies minimize hair damage and breakage during processing.

• Tone Control: Built-in anti-yellow technology and conditioning serums (like Silk Lift 2-in1 Serum) reduce unwanted warmth and boost shine.

• Controlled Blending: Specialized components like the Brightener soften contrasts of seamless, natural blonde transitions.

Take a closer look at the benefits of Light Dimensions blonde specialists:

• Silklift Zero: gentle, zero-ammonia formula providing up to 6 levels lift. Offers highly reliable, natural-looking lightening tailored specifically for stressed, highly processed, or fine hair textures without compromising hair integrity.

• Silklift Control: Two-in-one lift and tone providing up to 7 levels of lift. Comes in Control Pearl (neutralizes level 6-8) and Control Ash (neutralizes level 5-7). Lightens and counters warm, brassy undertones in one single processing step.

• Silklift Clay: Freehand clay lightener formulated with Kaolin clay providing up to 7 levels of lift. Soft-to-solid formula that dries on the outside while keeping moisture inside. Ideal for precise balayage and ombre techniques without foils. The products stays exactly where placed without swelling or bleeding.

• Silklift Conditioning Cream Developers: Specifically calibrated cream developers (available in 3%, 6%, 9%) infused with Intra Lipid Technology. Stabilizes the lightening process while refilling lost lipids. Ensures maximum moisture retention and extreme shine.

• Silklift Brighteners: Power-toning lighteners providing up to 1.5 levels of lift. Available in in Brightener Natural (for levels 7-9) and Brightener Silver (for levels 5-7). Softens stark color contrasts and blends regrowth seamlessly into previously lightener sections without full bleaching.

• OXYCUR PLATIN: Goldwell’s most powerful, fastest-acting lightener. Ultra-fast, dust-free multi-purpose lifting powder delivering up to 9 levels of lift. With integrated BondPro+ technology and radical-controlling Lightening Control Technology. Provides extreme, lean lifting for full-head applications or highlights while protecting bonds from breakage.

• Soft Color: Semi-permanent, conditioning direct-dye foam tint integrated with Intra Lipid conditioning tech. Offers rapid, high-shine toning at the backbar in just 5 minutes, allowing stylists to refresh blonde tones or add soft pastel dimensions while improving hair combability. Also suitable for home use.

Get ready for your clients’ for their Summer Blonde Needs:

• Achieving high-contrast beach blondes safely: For clients with dark winter bases wanting dramatic, bright platinum shifts, Oxycur Platin and Silk Lift Strong allow stylists to lift hair aggressively up to 9+ levels in a shorter appointment window. The built-in BondPro+ technology ensures the hair fiber isn’t left hollow and brittle before peak beach season.

• Crafting Low-Maintenance, Lived-in Balayage: Sun-kissed, dimensional gradients that grow out seamlessly while the client is travelling or away on holiday. Silk Lift Clay enables freehand balayage without foils. Paint on organic, sun-bleached transitions that don’t suffer from harsh regrowth lines.

• Combatting Summer Brassiness: High UV exposure and pool water rapidly turn blonde tones brassy and orange. Silk Lift Control Ash & Pearl neutralises underlying pigment during lift. This anchors clean, long-lasting cool or neutral tones.

• Fast Refreshes for Pool & Beach Hair: Quick maintenance appointments for clients whose blonde looks dull, parched, or overly exposed. Silk Lift Brighteners soften root contrasts in minutes, bypassing full-foil bleach fatigue. Soft Color acts as a rapid 5 minute foam toner that infuses lost lipids back into porous hair, while instantly reviving vibrant, glossy tones, before leaving the salon, or at home.

• Summer Money Piece: The perimeter of the face is often highly compromised from heat styling and environmental friction. Guard the fragile front hairline with Silk Lift Zero, giving up to 6 levels of clean lift without ammonia, allowing the stylist to match the high brightness of the money piece to the rest of the head while protecting the structural bonds of delicate baby hairs.

For enquiries or more info, contact gina@twincare.co.za, or visit www.goldwell.com