top of page

A Sweet Deal to Increase Your Salon’s Turnover and Profit with Sweet Professional

  • Writer: Brad de Waal
    Brad de Waal
  • Feb 17, 2022
  • 2 min read

ree

In just over a decade, Sweet Professional has conquered five continents and become available in more than 70 countries. Hairdressers worldwide describe this innovative hair straightening treatment as reliable, safe, and easy to use.


Modern Hair and Beauty, distributor of Sweet in southern Africa, is excited to bring you six of the latest innovative products from the Sweet laboratories in São Palo, Brazil. New products include The First Conditioner Generation 3.0, a booster or standalone in-salon treatment that improves the salon experience – and your bottom line, plus a fine selection of homecare products that extend the lifespan of your client’s straightening treatment.


NEW SWEET IN-SALON PRODUCTS

ree

The First Conditioner Generation 3.0

With a yield of approximately 49 applications and only 15 minutes extra on the classic straightening treatment, The First Conditioner has the potential to increase your profit exponentially.


ree

The First Conditioner improves straightened results and protects against damage, leaving your client’s hair feeling intensely hydrated with high shine. The effects last up to 4 weeks.


ree

S.O.S Generation 2.0

S.O.S Step 1 Impact Shock – for intense repair

S.O.S Step 2 Regeneration – for ultra-intensive repair

The S.O.S. range is for super-damaged, chemically treated or porous hair. It instantly repairs and rebuilds the structure of the hair fibre to reduce porosity and strengthen the hair against further breakage. S.O.S. neutralises the alkaline pH leaving your client’s hair soft, shiny and full of bounce.


ree

NEW SWEET HOMECARE PRODUCTS

ree

The First Leave-in Finisher

The First Leave-in Finisher is an extension of The First Maintenance homecare range. Clients can expect a styling cream that protects against heat and reduces frizz and hair breakage. N-Duhance technology extends the lifespan of the straightening treatment.

Lovely Homecare Generation 2.0

Blend Hydration Shampoo and Blend Hydration Conditioner have been developed for daily at-home use. The luxurious shampoo with keratin prolongs and maintains the smoothing effect and leaves your client’s hair feeling light and lively. The conditioner contains oils and vitamins to nourish and hydrate, eliminating frizz and replenishing hair collagen.


WE HAVE A SWEET DEAL FOR YOU

Modern Hair & Beauty is offering limited period deals to suit your salon and your pocket. Find out more from your Modern Hair & Beauty sales representative or call our Telesales on 0860 104 109 for more information.


Follow


ree

ree

 
 
 

Comments


  • Facebook
  • Instagram
  • TikTok
  • Youtube

FOLLOW US ON SOCIAL MEDIA

Follow us on Social media to stay up to date.

Email or tag us and submit any styles, photo shoots, events or how-to's for a chance to be featured in Hairnews.

GET IN TOUCH

Get in touch to get answers, or advertise your business, products, launch, training  or event today, with SA's no.1 newsletter for the hair and beauty industry.

SUBSCRIBE

Subscribe to receive our FREE newsletter.

©2025 by Hairnews  |  Privacy Policy

Disclaimer: Hairnews serves solely as an advertising platform and is not affiliated with any of the companies, colleges, brands, or products featured in our advertisements. The views, opinions, and claims expressed by advertisers do not necessarily reflect those of Hairnews. We do not endorse or take responsibility for the accuracy, quality, or legality of any advertised content, products, or services. Users are encouraged to conduct their own research before engaging with any advertised entity.

bottom of page