A Sweet Deal to Increase Your Salon’s Turnover and Profit with Sweet Professional
- Brad de Waal

- Feb 17, 2022
- 2 min read

In just over a decade, Sweet Professional has conquered five continents and become available in more than 70 countries. Hairdressers worldwide describe this innovative hair straightening treatment as reliable, safe, and easy to use.
Modern Hair and Beauty, distributor of Sweet in southern Africa, is excited to bring you six of the latest innovative products from the Sweet laboratories in São Palo, Brazil. New products include The First Conditioner Generation 3.0, a booster or standalone in-salon treatment that improves the salon experience – and your bottom line, plus a fine selection of homecare products that extend the lifespan of your client’s straightening treatment.
NEW SWEET IN-SALON PRODUCTS

The First Conditioner Generation 3.0
With a yield of approximately 49 applications and only 15 minutes extra on the classic straightening treatment, The First Conditioner has the potential to increase your profit exponentially.

The First Conditioner improves straightened results and protects against damage, leaving your client’s hair feeling intensely hydrated with high shine. The effects last up to 4 weeks.

S.O.S Generation 2.0
S.O.S Step 1 Impact Shock – for intense repair
S.O.S Step 2 Regeneration – for ultra-intensive repair
The S.O.S. range is for super-damaged, chemically treated or porous hair. It instantly repairs and rebuilds the structure of the hair fibre to reduce porosity and strengthen the hair against further breakage. S.O.S. neutralises the alkaline pH leaving your client’s hair soft, shiny and full of bounce.

NEW SWEET HOMECARE PRODUCTS

The First Leave-in Finisher
The First Leave-in Finisher is an extension of The First Maintenance homecare range. Clients can expect a styling cream that protects against heat and reduces frizz and hair breakage. N-Duhance technology extends the lifespan of the straightening treatment.
Lovely Homecare Generation 2.0
Blend Hydration Shampoo and Blend Hydration Conditioner have been developed for daily at-home use. The luxurious shampoo with keratin prolongs and maintains the smoothing effect and leaves your client’s hair feeling light and lively. The conditioner contains oils and vitamins to nourish and hydrate, eliminating frizz and replenishing hair collagen.
WE HAVE A SWEET DEAL FOR YOU
Modern Hair & Beauty is offering limited period deals to suit your salon and your pocket. Find out more from your Modern Hair & Beauty sales representative or call our Telesales on 0860 104 109 for more information.
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