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3 of SA’s best to hit London for Wella Professionals Colour Seminar

Wella Professionals Senior Brand Ambassadors are set to jet off to London for an inspirational colour seminar with Special Guest Ambassador James Earnshaw, for the launch of Wella Professionals Shinefinity Zero Lift Glaze.



Modern Hair and Beauty has recently announced that senior brand ambassadors Flo Neacsu, Charles Junior Louw, and Jadie Herbst have been selected to represent South Africa at the 3-day inspirational colour seminar, which will be held at the Wella World Studio in London in February 2023.



The trend-inspired seminar will feature hands-on workshops and a ‘look-and-listen’ expert class with renowned hair stylist and Wella Professionals UK Colour Ambassador, James Earnshaw. With over 114K followers on Instagram and numerous ambassadorships under his belt, James Earnshaw is regarded as one of the UK’s most innovative and exciting talents of the digital generation.



The seminar promises to deliver a burst of inspiration using Wella Professionals’ incredible range of lightening and permanent colour brands, while introducing stylists to the game-changing Shinefinity Zero Life Glaze.


This brand-new, shine-boosting colour technique is set to blow up in 2023, and the Wella Professionals Brand Ambassadors are at the very forefront of this brilliant new technique. “I absolutely love it,” says Wella Professionals Senior Brand Ambassador, Flo Neacsu, who is one of the first of a handful of stylists in South Africa who have had the opportunity to workshop the new range. “One of the most surprising things for me is just how vibrant and pigmented the results are.”


“I was expecting a shimmery glaze, but it results in quite a potent colour. I also love the feeling it gives the hair, the spreadability of the product, the longevity, and the shine it gives the hair,” he adds. Shinefinity offers beautifully brilliant colour with zero damage, zero lift, zero ammonia, zero silicone, and zero alcohol, for a formula that’s kind and gentle on the hair.


Always at the very top of the game, Wella Professionals is an industry leader who provides hairdressers with the very best products and techniques, while offering stylists the knowledge, tools, and opportunities to flourish and shine like never before. Because Wella Professionals is passionate about hair!


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