Kao Salon Virtual Experience: The Event That Rocked the Globe


With off the scale artistry and out of this world inspiration, the Kao Salon Virtual Experience was attended by almost 20,000 hairdressers from around the globe. A highlight of the event was the incredible Gala Show. This included Goldwell’s annual trend forecast for hair, colour and style, and the on-trend shades for the coming year.

Goldwell’s Couture Collection updated classic shapes and styles from the seventies disco era, giving them a cool modern edge. Angelo Seminara, Goldwell’s Global Brand Ambassador, presented his new collection Glance – flawless, brilliant colour with looks for diverse hair types and textures that radiated vitality. Take a look at Angelo Seminara’s full collection with colour how-tos HERE. The incredible Artist Sessions allowed guests to experience the masters of craftsmanship performing live. Sessions were held by Marlo Krankl, the J.7 Creative Team, Icono, Hare & Bone, Shane Bennett, M&P, and the Oribe Hair Team.

Special interest panels were well attended – these included the Social Media Panel, Sustainability Panels, Salon Owner Business Panels with a particular focus on Covid-19, and Product Development Panels. Find out more about Kao’s incredible strides in sustainability HERE. In 2021, Kao Salon will be bringing fabulous new opportunities for global competition to the industry worldwide, hosting the Global Creative Awards in a new and unlimited form! Read more about this phenomenal competition HERE. Love Goldwell and KMS South Africa? Like their Facebook pages below.

GoldwellKMS Want to stock these phenomenal products? Call Kao on 011 312 5070.

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