The ‘New’ Normal?

Welcome to On-Hair by L'Oréal Professional Products Division a series where clients are at the center of what we do. We truly believe in providing salon professionals, freelance stylists and every hair fanatic with guidance to become masters of their craft! So join us in this journey.

What is the new ‘normal’?

New Hygiene Protocols

The recent times have shown that safety is the number one priority and that ‘normal’ as we know it is in the past. With the opening of salon’s in June, the new hygiene protocols set by government are especially important to follow.

Around the world, hygiene has been the first pre-occupation of clients to ensure your safety and that’s why L’Oréal Professionnel has a Post-hygiene certification on L’Oréal Access, to get you feeling confident in opening your salon doors HERE.

What is L’Oréal access? - It is the ultimate online learning portal for salon professionals. Check it out HERE.

Communicating on your in-salon hygiene protocols will reassure your clients.

Have a look at L’Oréal Professionnel client Hair Solutions, based in Cape Town as a best practice:

All clients of L’Oréal Professional Division will receive, from mid-July facial masks and Garnier hand sanitizers with every order!

Pre-Booking Application

Optimizing your time in the salon is key. Using a digital pre-booking system will help you save time by reducing a lot of manual effort – no more running the phone line and attending to an appointment, not to mention less paper being used- making your salon more eco-friendly.

My Appointmentis an amazing application to assist you! It is as simple as few clicks from your cell phone; the application helps clients to book from the convenienceof their devices at their own time and allows for more accuracy when clients arrive for appointments - no longer waiting around. Click HERE for more information.

Colour Correction

Around the world, colour correction has become a trend, clients have been using box colour during the lockdown period and tend to have a feeling of regret because the results are far below expectations. You can take this as an opportunity to provide colour promotions and upskill your staff. L’Oréal Professionnel has colour correction courses available for free on L’Oréal Access HERE.

Colour Care is trending especially for blonde hair. Clients are craving for products such as Kerastase BLOND ABSOLU, Matrix BRASS OFF, Redken Blondage, and L’Oréal Professionnel Blondifier or even for vegan consumers Pureology STRENGTH CURE BEST BLOND. These products have been doing miracles by correcting and improving blond colour when salon doors were closed. Encourage retail purchases of the above products for at home care.

Learning 3.0

Access is a 24/7 on-demand education platform for ALL!

Education is key, online training has been vital to ensure you and your staff are well trained and prepared to deliver the best experience to your clients. Join the L’Oréal Access community to have the biggest variety of online training content.

A few back to business guides are also available to ensure that we do our part in assisting you with the re-opening of your salon. Remember we are here to help you through this difficult time!

For any information contact: lorealconsumerrsa@loreal.com

Article from Chanel Pond, L’Oréal Professional Product Division