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Theresa Advises: NEW Koleston Perfect with ME+ from Wella Professionals

In the past few weeks I’ve been asked by a number of stylists about the new KPME+ colour from Wella Professionals. I feel it’s important to educate our industry about the power of pure colour like KOLESTON PERFECT with ME+ and its significance on the future of our colour business.

Never have we been able to colour hair in the way we can now.

Many clients can be extremely demanding of hairdressers, often insisting on beautiful and even colour from root to tip but without compromise to the condition of their hair. That has not always been possible, especially when the demands have gone beyond what conventional colour products can deliver. The good news is that with KPME+ we can now deliver on clients’ demands!

Complete transformations have never been easier.

KPME+ colour results can be achieved without compromise in one, even application. New KOLESTON PERFECT technology interacts with hair in one easy step to change a client’s colour completely without fear of unwanted tones shining through and resulting in strange shades.

ME+ technology in the new KOLESTON PERFECT has been specifically designed to replace the PTD molecule linked to allergic reactions to hair colour. It’s a brand-new precursor that not only allows even colouring, but also significantly reduces the development of new allergies.1 Although the risk of an allergic reaction is reduced, I always urge stylists to implement a patch test as a standard service before any new colour application.

Don’t go into the future with technology from the past.

If you want to experience KPME+, ask our educators to visit your salon to perform the PURE BALANCE CHALLENGE. The challenge will allow you to test the colour in your salon and see the positive results for yourself!

Please email me to set up a PURE BALANCE CHALLENGE.

The science of KP with ME+

Pure Balance Technology™ and ME+™ are the result of over 7 years of colour science research and over 3,000 formulations tested. KPME+ has more than 20 patents. Colour that is significantly more even, balanced and true to tone from root to tip offering better balance of tone and control of depth** with up to 100% grey coverage. NEW KOLESTON PERFECT with ME+ features an incomparable colour line-up with naturals, brunettes, reds and blondes and the inclusion of a special mixing range.

NEW KOLESTON PERFECT with ME+ requires no habit change for stylists as it features the same mixing ratio, the same development time and the same grey coverage – all enhanced with easier mixing, more precise application and an improved fragrance that offers a better experience for colourists and clients. For colour that stays true to tone and provides significantly less damage colour after colour*, KOLESTON PERFECT with ME+ is leading the way to making colour more reliable.

* FOR PEOPLE NOT ALLERGIC TO HAIR COLOURANTS. Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always perform an allergy alert test 48h before each colouration. Strictly follow safety instructions and consult If your client has ever experienced an allergic reaction to hair colourants, you should not colour. ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blonde and Deep Browns of the Koleston Perfect brand.

** Versus previous Koleston Perfect. Valid for Koleston Perfect with Pure Balance Technology.

About Theresa Gouws

Theresa began working with the company as an Educator in 1998 and quickly became Studio Manager. Between 2000 and 2011, she was Sebastian and Kadus Education and Marketing Manager. Since then, Theresa has been Modern Hair & Beauty National Education Manager and travels throughout South Africa to educate stylists and salon owners. Her passion for the hair industry and education increases as she sees people develop and grow from what she has taught them.

For education events and seminars, please contact us on:

Head Office: 021 590 3700

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